Tag: experiential marketing
Mumbai, India – Marriott International brought its loyalty pitch to the streets of Mumbai, staging a two-day “Loyal-Tea” activation designed to show that joining its Marriott Bonvoy programme is as simple as a daily cup of tea. Held on 21 to 22 March at Phoenix Palladium Mall, the pop-up event marked...
Singapore – Global sleep wellness brand Heveya is marking World Sleep Month with a series of immersive experiences across Singapore, inviting residents to explore the benefits of restorative rest through guided sessions and experiential pop-ups. Anchored around World Sleep Day on 13 March, the month-long...
Osaka, Japan – Kao Group, the Japanese personal care and household products company, has unveiled “Kao Wow”, a limited-time experiential space in Osaka where international visitors can engage with its global brands firsthand. Located in Shinsaibashi at 3-6-13 Minami-Kyuhouji-machi, Chuo-ku, Osaka, Kao...
Australia – Experiential marketing agency The Company We Keep (The CWK) has been acquired by Opus Agency, a global events and experiential marketing agency, in a move that strengthens Opus Agency’s presence in the Asia-Pacific region. With offices in Australia, Singapore, and New Zealand, and a...
