Mumbai, India – BBH India has appointed George Sebastian, former senior creative director at DDB Mudra, as its newest executive creative director. He will report to BBH India’s Chief Creative Officer & CEO Russell Barrett and lead a talented team of copy, art and design professionals.

He brings into the agency around 14 years of experience and has helped brands like Gillette, Tanishq, Glance, Dell, McDowell’s No 1, Britannia, TTK Prestige, 3M and TicTac unlock their purpose and ambition. Prior to joining DDB Mudra, he also worked with Enormous Brands and Grey Group.

Speaking on his appointment, he said, “There are a few things at the core of this celebrated agency, and network at large, that strongly resonate with me. Whether it is an unabashed love for ideas, a robust culture of expression and debate, or the wonderful team of Good and Nice folks one gets to learn from. BBH is bubbling with opportunity, and I’m looking forward to working closely with Russell and all black sheep to explode its massive potential.”

Meanwhile, Barrett commented, “George is an exceptionally talented creative individual who is also incredibly versatile. He’s as comfortable working on a 30-second commercial as he is on an AR idea. He’s as gifted at his craft when he’s writing in Hindi as in English. He’s a mature creative leader who is as driven as the hungriest first jobber. We’ve got the ‘all-inclusive-package’ with George and I’m certain he’s going to produce extremely famous, relevant and modern work for BBH India.”

Shanghai, China Media.Monks, the digital-first creative company, has announced the promotion of Darren Crawforth to executive creative director of Media.Monks China, effective immediately. In his new role, Darren will work with Rogier Bikker, the office’s Managing Director to fulfill Media.Monks’ FutureProofed business vision in China.

With over 20 years in design and technology, the former group creative director, with stints that spanned London, New York, Boston, LA and Beijing, spent the past 10 years living and working in China to help brands in the country connect with global audiences whilst enabling international brands to nestle into China. He has created award-winning work for the world’s most prestigious brands such as Nike, Google, Puma, Riot Games, OPPO, HP, Golden Goose, to name a recent few.

In the past two years, Crawforth has been building a team that brings the talent and perspective needed to challenge the industry status quo and build the unique creative culture in Media.Monks China.

Commenting on his appointment, Crawforth said, “It’s an epic journey to establish what a creative agency from the future looks like and how it behaves. Can’t wait to see what’s next as we continue to build Media.Monks in China together with our teams and client partners.” 

Rogier Bikker, managing director at Media.Monks China, shared, “Darren has been instrumental in bringing our FutureProofed vision to life, attracting the best talent and consistently delivering industry-beating pitch wins. I’m excited for Darren to further build out our digital-first creative capabilities, advocate our FutureProofed vision, train the next generation of creative monks and guide our 40+ Shanghai creatives towards even more award-winning creative work”

Meanwhile, Joao Flores, regional executive creative director at Media.Monks APAC, commented, “Darren represents the very best of a new way of thinking, from a media-driven approach to a more experience-driven approach. He’s a Monk at heart and a key part of our creative collaborative process. We are extremely excited to have him leading the way for growth and extraordinary creativity with our China Team,”

Manila, Philippines – Havas Ortega Group has announced that Angie Tijam-Tohid joins the communications group as its executive creative director, where she will be responsible for driving the agency’s creative philosophy and creating meaningful brands for the Havas Village clients in media, digital, social commerce, CRM, public relations, branding, healthcare, and sustainability. 

Tijam-Tohid will report to Jos Ortega, chairman and chief executive officer at Havas Ortega Group.

She was formerly a radio DJ and newscaster for some of Metro Manila’s most popular FM stations before joining advertising. Her two-decade journey in the industry has taken her to Ogilvy and TBWA\SMP in the Philippines, and Grey Group in Malaysia. Prior to her new post, she led the digital creative group at Ace Saatchi & Saatchi Manila as creative director and head of content.

Speaking about her appointment, she said, “I’m extremely excited to be joining Havas. The post-pandemic landscape presents greater opportunities for us to elevate our creative capabilities and create work that’s data-driven, culturally relevant, delivered in the most engaging and impactful ways.”

She added, “Stepping into this role, I feel massive support from Jos, Mother Hermie, Jay and the entire Havas Village. I’m looking forward to collaborating with this awesome and talented team, nurturing our young creatives and creating meaningful work that truly makes a difference.”

Meanwhile, Ortega commented, “We have always believed that diversity drives innovation and creativity. Angie’s unique perspectives, both as a woman and a leader in her field, will help us come closer to achieving our mission of creating a meaningful difference to brands, businesses, and people.”

The appointment of Tijam-Tohid further strengthens Havas Ortega’s leadership team as she joins previous appointees Jay Lim as COO of Havas Media Group, Mel Panabi as business director of Red Havas, and Apple Galvez-Castillo as business director of Havas Market.

Sydney, Australia – ​Socially-led creative agency We Are Social in Australia has appointed Ben Clare, former group creative director at independent creative agency Emotive, to be its new executive creative director.

Clare’s creative reputation has been built over a 15-year career working in Australia and the United States. Aside from his previous role at Emotive, Clare was the creative director at TBWA Sydney, Clemenger BBDO Sydney, and Johannes Leonardo in New York. Over his career, Clare has also worked with brands including Google, Qantas, Tourism Australia, and Amazon, as well as Optus, and Skittles, amongst many others, helping them tell their stories in meaningful ways across film, digital experiences, and branded entertainment, as well as PR, and social.

In his new role, Clare will be leading the development of We Are Social Australia’s creative vision, working with a team of editors, copywriters, art directors, videographers, and photographers, as well as designers, delivering social-first ideas and integrated campaigns for clients including Samsung, Audi, Foxtel, and TikTok, amongst others.

Commenting on his appointment, Clare said that the opportunity to join We Are Social and help define its next chapter proved impossible to pass up. 

“More importantly, We Are Social is filled with lovely and talented people eager to take risks. It’s going to be a lot of fun,” added Clare.

Meanwhile, Suzie Shaw, We Are Social’s CEO for Australia, commented that he loves Clare’s work, and his energy. 

“Having him join the business at a time when we’ve got so many great clients all looking for interesting ideas, I’m seriously excited about the next creative chapter for We Are Social,” said Shaw.

Sydney, Australia – Advertising agency Howatson+Company officially welcomes Richard Shaw and Jeremy Hogg as new executive creative directors of the agency. They will be joining current executive creative director Gavin Chimes in the agency lineup.

Prior to joining, Shaw and Hogg were creative directors at CHE Proximity, leading the creative output across multiple accounts including Samsung, Australia’s largest account consolidated within one agency. Their creative oversight spanned every aspect of their business including CX, media, data, tech, social, retail, brand and beyond.

Speaking about their appointments, the duo said, “We’ve had the good fortune to work with a whole bunch of people at Howatson+Company before. We couldn’t be more excited to be reunited with such remarkably clever and lovely humans. Add to that getting to work with all new faces like Levi and it feels like the sky is the limit.”

Meanwhile, Levi Slavin, chief creative officer at Howatson+Company, commented, “At Howatson+Company we have a commitment to very senior talent, on the tools. It means our clients benefit from creatives with deep experience, and the confidence to apply creativity to its most powerful effect. We’re delighted that Rich and Jez have joined with Gav, to maintain our philosophy and standard to our growing client list.”

He added, “There are no better creative partners than Rich and Jez. They care fiercely, which makes them perfect for Howatson+Co.”

The new appointments follow a number of recent senior appointments including Managing Director Renee Hyde, Chief Data and Technology Officer Hoang Nguyen, Head of Production Holly Alexander, and Managing Partner Rebecca Robertson.

Mumbai, India – Brand and customer experience agency VMLY&R in India has appointed Rajshekar Patil as its new executive creative director. He will report to Mukund Olety, chief creative officer at VMLY&R India

At VMLY&R, Rajshekar will oversee the creative capabilities of the agency, assist in campaign conceptualization, and support the agency’s creative vision. As part of the leadership team, he will also champion a culture of creativity, inclusiveness, and innovation.

He was previously with Publicis Mumbai as an ECD as well, where he headed the accounts of Skoda Motors, Citi, Zee5 and Times Group. Furthermore, he has worked on TVC campaigns for Skoda Superb, Rapid and launched the Karoq alongside campaigns for Citi and Zee Cafe.

In total, Patil brings in 18 years of work experience with him as an award-winning integrated advertising professional working at the intersection of creativity and technology.

Speaking about his appointment, he said, “VMLY&R brings together a blend of creativity, technology, data and culture to create truly unique solutions for clients. Creativity here seeps into every facet of the agency and I look forward to working closely with Anil [Nair] and Mukund [Olety] to create some fantastic work.”

Meanwhile, Olety commented, “I am delighted that Rajshekar is joining us. He is a passionate, razor-sharp, creative thinker with a portfolio that speaks to his desire for genuine impact through his work. I welcome him wholeheartedly to the VMLY&R family and look forward to growing our creative reputation across the country.”

Australia – Advertising agency TBWA\Sydney has announced the elevation of Katrina Alvarez-Jarratt, former creative director, to now assume the position of the team’s executive creative director (ECD).

Alvarez-Jarratt has been with TBWA\Sydney since 2016, working across accounts including Tourism New Zealand, Pepsi, and Woolmark, as well as Optus. Prior to joining the agency, she has worked as the associate creative director at TBWA\Australia, the senior art director at Clemenger BBDO, and the art director at Clemenger BBDO Wellington.

Following the elevation of Alvarez-Jarratt, TBWA\Sydney has appointed two creative directors, Bec Johnson-Pond and James Sexton

Commenting on her new role, Alvarez-Jarratt said she is beyond stoked and can’t wait to create a space where creative people thrive, feel inspired and make the best work of their careers.

“In my time at TBWA I have been very lucky to have been able to work with, learn from, and be supported by some of the best in the business. I hope that in this new role I can pass on some of that good stuff to those around me, ” said Alvarez-Jarratt. 

Evan Roberts, TBWA\Sydney’s chief creative officer, believes that Alvarez-Jarratt epitomizes everything they want the agency to be, and that she’s got a team-first mentality, describing her as open-minded, curious, and relentless in her pursuit of disruptive ideas. 

“Pair that with the fact that she has been around our best work, trickiest briefs, building our creative culture and you can see why she is so important to us. I’m thoroughly thrilled to make this appointment and recognize her ongoing contribution,” said Roberts.

Just recently, TBWA\Sydney has also announced two new leadership promotions, namely Nitsa Lotus, the new chief growth officer, and Tanya Vragalis, the new managing director.

Singapore – TBWA\Media Arts Lab, the Los Angeles-headquartered creative agency solely dedicated to Apple, has named a new executive creative director for the Asia-Pacific region, Kenny Blumenschein. Blumenschein was most recently from advertising agency Energy BBDO, and before that, worked for Facebook as its creative strategist for the Greater China Region for almost three years.

TBWA\Media Arts Lab currently operates in 25 markets globally, with five regional hubs outside its HQ—London, Miami, Singapore, Shanghai, and Tokyo. The agency solely creates work for the tech and smartphone giant Apple.

As the new ECD for APAC, Blumenschein will be based out of the Singapore hub and will be partnering with Managing Director, Michaela Futcher and reporting into Global Chief Creative Officer, Brent Anderson.

At Energy BBDO, Blumenschein held the same role of ECD alongside being the agency’s senior vice president. During his time there, he notably worked on the award-winning Wrigley’s ‘For when it’s time’ campaign. Meanwhile, at Facebook, he assisted global brands in crafting their stories and reaching business objectives through Facebook, Instagram, and WhatsApp, according to his LinkedIn.

Blumenschein said that joining Media Arts Lab is a no-brainer as he always had a ‘crush’ on the agency.

“It’s a very rare opportunity to work on such an iconic brand with the smartest and nicest people in our industry. To do this in APAC, which is one of the most diverse, fastest-growing, and exciting regions is a further privilege,” he said.

Blumenschein is of Thai and German descent. He has amassed experience across multiple continents, including Europe, North America, and Asia, bringing with him valuable global perspective to his work. Aside from his most recent roles at Energy BBDO and Facebook, he also previously held posts at Ogilvy as ECD Digital & Content, and as head of creative at VMLY&R. Back in Germany, Kenny has also spent time at BBDO and Isobar.

In the new role, he will be working with teams stretching across the APAC, from India to Australia, to develop business building and culture-defining work for one of the world’s most recognizable global brands.

Futcher commented, “This part of the world couldn’t be more important to us, and ensuring that we have the creative firepower to deliver on our ambitions has been a critical focus. I’m so excited to have found someone of Kenny’s creative caliber, humanity, and experience to help us do that. His background as a ‘cultural chameleon’ is critical to us unlocking the diverse opportunities across a region as vast as APAC.”

Meanwhile, Anderson said, “Kenny is a strategic, innovative, and artful creative leader with great instincts and taste. He’s led dynamic, modern teams across agencies both in Asia and North America. He’s spearheaded cultural, integrated work that breaks through for challenging clients. Kenny is a creative soul with a reputation of mentoring, building atmospheres wherein creativity thrives and protecting great ideas.”

Sydney, Australia – Sydney-based creative agency BMF has recently promoted its current group creative director Pia Chauduri to the new role of executive creative director, 18 months after Chaudhuri first joined the agency.

Her new role reflects her extensive portfolio of award-winning work, having worked in the industry for over 17 years in specialist creative, experiential, digital, PR and social agencies. In her time at BMF as group creative director, she has been behind some of the agency’s best work and has been responsible for securing a number of recent new business wins.

Furthermore, her work at BMF also included securing a pitch to retain the Department of Social Services account in leading the government’s long-term behavior change campaign to tackle domestic violence. She also creatively led other COVID-19 related campaigns, as well as work with financial services company BPAY for its brand platform, and the Department of Heath’s campaign ‘How’s Your Head’, which tackles mental health.

Speaking about her appointment, she said, “It’s not often you start at an agency and feel immediately at home, but BMF is just one of those places. The team, the culture, the work, are all standout. 18 months later, I’m excited and humbled to have been given this opportunity, and look forward to being part of BMF’s next chapter.”

In addition to her work at BMF, she is also passionate about creating an industry of inclusivity and equality. Driving diversity initiatives internally at BMF, Pia has shaped the making of ‘The Acknowledgement Project’, a short film acknowledging the Gadigal people, an indigenous group in Australia, as custodians of the land Aussies live, walk and breathe on today. The film was launched internally during National Aborigines and Islanders Day Observance Committee (NAIDOC) week, an observance of the indigenous people who had lived in Australia.

Alex Derwin, chief creative officer of BMF, commented, “Pia has made a huge impact since her first day at BMF. She’s courageous, principled, and has impeccable taste – all the ingredients to be not just a creative leader, but a leader in our business, and for our culture. She’s a role model to everyone here, and I couldn’t be happier to be working alongside her in taking BMF into the future.”

Singapore – Public Groupe’s creative communication hub Publicis Communications has promoted Sharim Gubbels, its former group creative director, to be its new executive creative director for advertising agency Leo Burnett in Singapore.

Gubbels has been with Publicis Communications for the past five years, focusing on growing social and digital expertise across Publicis’ brands. In his former role, Gubbels has previously worked with Leo Burnett for the past 18 months leading the McDonald’s account. He has also worked on Samsung, Audi, and Disney accounts.

In his new role at Leo Burnett, Gubbels will be working closely with Publicis Communications’ CEO Lou Dela Pena and Chief Creative Officer Jennie Morris. He will be responsible for reimagining the agency’s ethos of HumanKind – the agency’s bold philosophy that represents the notion that ads must be centered on meaningful experiences – and what it means for creativity and clients in the new normal.

Commenting on his promotion, Gubbels said, “HumanKind is such a powerful way to create and foster true connections between brands and people, and I can’t wait to further expand on Leo Burnett’s already amazing body of work, and its ethos.”

Meanwhile, Morris shared that as the world re-evaluates what is really important and returns to the ideals of culture and community, there has never been a more important time for its ethos of ‘HumanKind’. With this, she sees Gubbels as the perfect person to lead the creative charge at Leo Burnett.

“Work like the highly acclaimed McDonald’s Ramadan ‘My Happy Table’ activation shows the power of what’s possible when we set out to not just solve business problems, but human problems,” said Morris. 

Dela Pena also commented that they are excited to elevate one of their brightest talents to lead the next chapter of Leo Burnett’s growth and to deepen human connections for their current and future clients.

Last April, Leo Burnett launched one of its projects with McDonald’s Singapore, physical activation ‘My Happy Table’. It uses technology and a camera set-up to help Singapore-based individuals ‘reunite’ with their families in Malaysia during Ramadan.