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Tag: East Asia

LINE-Today-and-Innity
LINE Today Hong Kong ties with Innity to launch self-serve ad platform
Posted on February 11, 2022
by Kathleen Murata
Powered by Innity, the new custom platform enables LINE Today’s advertisers to set up orders, manage campaigns, and build their creatives.
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Rapyd-acquires-Neat
Fintech Rapyd acquires HK-based Neat to expand cross-border trade capabilities for SMBs
Posted on January 31, 2022
by Kathleen Murata
The acquisition of NEAT seeks to expand Rapyd's global capabilities, equipping small and medium businesses with more advanced tools.
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BMW-China-CNY-Campaign
BMW China's latest campaign spreads 'sheer joy' this CNY
Posted on January 28, 2022
by Kathleen Murata
It veers away from CNY campaign stereotypes of heavy-hearted emotional family reunions by bringing a lighthearted smile to the audience.
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HSBC-123-Go-Goal-Day-campaign
HSBC’s latest campaign makes new year, new goals possible
Posted on January 27, 2022
by Kathleen Murata
The 'Go Goal Day' campaign by HSBC Hong Kong and Wunderman Thompson seeks to empower Hongkongers to pursue their dreams.
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ViLab-and-Actoplus
Metaverse service firm ViLab ties with Actoplus to tap China’s booming virtual idol space
Posted on January 25, 2022
by Kathleen Murata
Both companies will work on the creation of virtual idols, which will be deployed for an array of commercial functions.
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Macallan Experience Exhibition
Whiskey brand Macallan debuts its largest consumer engagement experience in Shanghai
Posted on December 8, 2021
by Kathleen Murata
The new on-ground activation aims to ride on the rising appeal for premium whiskies among the new generation in APAC.
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WE Red Bridge Nicky Wang 1
WE Red Bridge China elevates Nicky Wang to CEO
Posted on December 2, 2021
by Kathleen Murata
The elevation of Nicky Wang coincides with current CEO Penny Burgess' appointment as the new executive chairman.
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Klook and ZA Tech Enter Partnership in Multiple Markets
Klook, ZA Tech forms JV to now feature travel insurance products on platform
Posted on November 23, 2021
by Kathleen Murata
The joint venture with ZA Tech will enable insurers to partner with Klook to feature their insurance products on travel platforms.
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HSBC EveryMile campaign
HSBC HK launches city-wide interactive campaign for its EveryMile Credit Card
Posted on November 23, 2021
by Kathleen Murata
The latest campaign by HSBC Hong Kong brings together various stars for a fun-filled adventure through space.
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Dove Occasion Campaign
Chocolate brand Dove ‘melts’ workplace stress with ‘oddly pleasurable’ videos
Posted on November 9, 2021
by Kathleen Murata
The latest campaign by Dove, together with BBDO Shanghai, seeks to drive top-of-mind awareness in the workplace.
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