Tag: Eagle Eye
In this article, we speak to brand, technology, retail, marketing and data leaders across the APAC region about some of the emerging trends, challenges and opportunities AI opens - and why it’s time more marketers embrace innovation to remain competitive.
Getting it right requires retailers to understand that omnichannel and personalisation are essentially two sides of the same coin, where omnichannel is the organisational goal and personalisation is what the customer expects.
This article will explore challenges in maturity with loyalty programs across three industries: airlines, fuel and convenience, and quick service restaurants.
By integrating these two solutions, retailers can now deliver both mass and personalised messages, promotions and rewards directly on the customers’ physical and digital shopping receipts.
While affordable AI technologies and the appetite to harness them exist among retailers, there is a key challenge that is often absent from the frantic discourse found online or in the press: determining specific use cases that add value.
Technological progress has made collecting data on individual shoppers and targeting them much more straightforward. But, until very recently, there were limits on how far personalisation could be taken.
By combining this capability with Eagle Eye’s real-time personalised marketing solutions, the AI-enabled technology can deliver real-time engagement that directly leverages a customer’s context and potential purchase intent.
The prospect of saving on licensing costs is attractive to businesses and this is often reflected by technology decision makers when they look to deploy.
Before diving into the nitty gritty of composing a martech stack, let’s sketch out what ‘composable’ means and how it relates to things such as MACH and Event-driven martech.
The subscription economy grew by more than 300 per cent between 2012 and 2019. And it’s continuing its meteoric rise thanks in large part to Amazon Prime making subscriptions a part of everyday life for many Australians.
