Coinhako Archives - MARKETECH APAC

Singapore – In today’s competitive landscape, programmable emails have emerged as a vital tool for brands in terms of communicating personalised communications with their users. By leveraging automation and customisation capabilities, programmable emails empower brands to engage with their audience in a targeted and efficient manner. By utilising dynamic content, brands can deliver personalised messages to customers based on their interests, purchase history, and interactions, fostering a sense of relevance and strengthening brand-consumer relationships.

In an age where many modern forms of communication channels are swiftly taking over, Geraldine Chen, Business Development Manager, MessageBird, notes that email remains to be one of the most effective channels of communication out there for marketers with an anticipated return of $42 for every $1 invested. Aside from the high sales return it generates, email marketing strategies can be built with personalization and privacy in mind.

But how can marketers utilise click-worthy email marketing? Chen offered these pointers at a recently concluded webinar with MARKETECH APAC and MessageBird: (1) Segment ruthlessly, (2) Make counter-intuition work, and (3) Keep your list active and engaged. She shared examples of over 15 ways in which you can segment your audience lists that are available on-demand here.

Meanwhile, marketing leaders Alrick Oh, vice president of marketing at Coinhako and Nancy Almasco, marketing director at FlowerStore.ph also chimed in with their learnings and experiences. Representing each of their industries, the marketing heads talked about their insights and tips for marketers in executing programmable email marketing campaigns that are effective, improve conversion rates, and build brand-consumer relationships. Moreover, they also discussed how marketers can replicate success in their programmable email strategies and what pitfalls must they steer clear of.

All in all, the webinar covered how to successfully boost email marketing strategies using competitive user data as well as humanising email campaigns with automation strategies.

This industry event on programmable email was the third and last episode of the three-part webinar series, Connecting the CX Dots in 2023, hosted in partnership with MessageBird.

If you missed going to the event, you may register HERE to obtain your on-demand access.

You can also register for on-demand access for the previous webinars under this webinar series, tackling conversational marketing and omnichannel journey mapping.

Singapore – In a digital world where email remains a cornerstone of communication, programmable email allows marketers to go beyond static, one-size-fits-all messages and create dynamic, interactive experiences that drive customer engagement and boost conversions. But with users sometimes ignoring emails due to being bombarded with it constantly, how can marketers elevate their email marketing campaigns to correspond to individual customer experiences?

This June 21, MARKETECH APAC comes back with another discussion under its webinar series on customer experience ‘Connecting the CX Dots in 2023’ with the aim of helping brands and marketers alike carefully carry out an efficient and future-proof omnichannel journey mapping. The new webinar is the third of the series–following the first theme, conversational marketing, which tackled the challenges and opportunities marketers face in their conversational marketing efforts; and the second theme, omnichannel journey mapping, which tacked understanding of the omnichannel experience, and how marketers can make best use of it in their strategies.

Titled ‘Programmable Email: Connecting the CX Dots in 2023’, the webinar will feature a panel discussion with marketing leaders across the Southeast Asian region. In it, Alrick Oh, vice president of marketing at CoinHako and Nancy Almasco, marketing director at FlowerStore.ph–will be present to share their insights and tips for marketers in executing click-worthy programmable email marketing strategies.

The panel, titled ‘Making Your Way to Consumers’ Inbox: How to channelize customer behaviour to programmable email strategies’, will also discuss the following topics:

Understand: What do consumers really want to see in brand-led emails, how frequently do they want to receive them, and what timeslots are most optimal?
Strategise: What email creatives and messaging are best for each generational cohort – Millennial, Gen Z, and Gen X?
Personalise: How can brands develop a holistic email campaign that would deliver personalised messaging for each stage of the funnel?
Repeat: How can marketers replicate success in their programmable email strategies and what pitfalls must they steer clear of?

Moreover, in a highly saturated environment, how can marketers create email campaigns that stand out from the rest? And how can a brand capture customers’ attention and differentiate themselves from competitors? To share more insights on how to elevate a brand’s programmable email marketing strategy, the webinar will also feature a keynote presentation by Geraldine Chen, business development manager at MessageBird. The presentation will further discuss the importance of competitive email intelligence which can be used to optimise campaigns and achieve better results.

Katherine Sy, regional head of content at MARKETECH APAC, said, “In the industry, a recurring phrase often heard is ‘email marketing is dead.’ Or are your customers simply ignoring one of the many emails they receive everyday? To truly make an impact, marketers must embrace creativity and forge emotional connections. Through authenticity and personalisation, the various generations of this era are sure to recognise the worth and value of your message. Join us as we uncover how to unleash the full potential of your email marketing campaigns and let these expert marketers prove this myth wrong.”

‘Programmable Email: Connecting the CX Dots in 2023’ is made in partnership with omnichannel communications platform MessageBird. Catch the third theme of MARKETECH APAC’s webinar series on customer experience on June 21, 2:00PM SGT by registering HERE. See you there!

Singapore – With cryptocurrencies being well-known across mainstream sectors and industries, many organizations and brands across the world are slowly favoring these virtual currencies as part of the new economy.

This is evident with the latest endeavor from SG-based cryptocurrency platform Coinhako as it made its first ever cryptocurrency sponsorship to esports team ALMGHTY using Ethereum, one of the well-known cryptocurrencies globally.

Ethereum is the world’s second largest cryptocurrency by means of market capitalization, following Bitcoin. Said sponsorship, which is also the first-ever cryptocurrency-funded esports sponsorship in Singapore, will run from July 2021 until the next esports cycle in July 2022.

The sponsorship will see ALMGHTY leverage the large regional fanbases of their players on social media to drive Coinhako’s presence throughout Southeast Asia. This will cover Twitch streams, Facebook and Instagram content by the ALMGHTY team and players. The official FY 21/22 ALMGHTY jersey for the players will also sport the Coinhako logo.

ALMGHTY, an esports team primarily playing Mobile Legends, is managed by global digital talent and marketing group Gushcloud International and its gaming talent management unit, Nixgen Entertainment.

The team is composed of 17-year old Gerrard Ng Zheng Wei(Nexqt); 18-year old Javier Tan (Sky); 19-year old Chai Mun Jun (Jun); 22-year old Foo Jieyu (Risen); and 17-year old Randall Tay Guan Pin (Bush). They enjoy a dedicated regional social media and live streaming following as a group, with more than 11 million fans in Southeast Asia alone.

For Yusho Liu, co-founder and CEO at Coinhako, the sponsorship will provide a boost in reaching a younger, mobile-first generation, and raising awareness through talented players in Singapore’s gaming industry. He added that this is part of the platform’s focus to move forward in making cryptocurrencies accessible throughout Asia.

“The decision to embark on the first cryptocurrency funded sponsorship in esports, and the first by a crypto firm in Singapore, wasn’t a difficult one to make as it merges two of the hottest topics of 2021, i.e. cryptocurrencies and e-sports. Furthermore, as a homegrown company, we believe in supporting local talents which make Singapore proud on the regional stage. The multi-talented ALMGHTY squad certainly embodies these elements and Coinhako is excited to embark on this sponsorship with ALMGHTY,” Liu stated.

Joanne Liew, chief studios and entertainment officer at Gushcloud, also commented, “ALMGHTY is proud to welcome Coinhako onboard as our first cryptocurrency sponsor in Singapore. Gaming and cryptocurrency share a lot of similarities, with a heavily tech-driven user base. In line with Coinhako’s position as the Lion City’s leading crypto trading platform, the ALMGHTY team is equally driven to emerge as winners, together reaching a younger audience base.”

Collaborations between cryptocurrency giants and the sports industry have risen in popularity over the past few months, including Coinbase and first-player shooter (FPS) game CS:GO, mixed martial arts (MMA) company UFC and Crypto.com, to name a few.