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Tag: Coca-Cola

McDonald’s SG rewards customers through ‘Collect Quest’ app campaign leveraging first-party data
McDonald’s SG rewards customers through ‘Collect Quest’ app campaign leveraging first-party data
Posted on December 12, 2024
by Aliza Carmona
McDonald’s Singapore is introducing a way to reward its customers through the new ‘Collect Quest’ campaign in-app, which leverages first-party data.
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Coca-Cola, Grab expand strategic partnership in SEA
Coca-Cola, Grab expand strategic partnership in SEA to drive customer value for merchants, distributors
Posted on December 4, 2024
by Teddy Cambosa
This marks a significant milestone in the ongoing collaboration between the two companies, which is dedicated to driving customer value and unlocking growth opportunities for Coca-Cola as well as their merchants and distributors in the region. 
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Coca-Cola unveils roster of consumer experiences for upcoming Christmas festivities
Coca-Cola unveils roster of consumer experiences for upcoming Christmas festivities
Posted on November 29, 2024
by Teddy Cambosa
These experiences are built on the brand’s last year's message 'The World Needs More Santas’, with Coca-Cola continuing to celebrate the spirit of Santa Claus within each of us this Christmas.
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Coca-Cola Singapore collaborates with Grab for ‘Coke&Go’ initiative
Coca-Cola Singapore collaborates with Grab for ‘Coke&Go’ initiative
Posted on September 17, 2024
by Aliza Carmona
The initiative allows consumers to purchase Coca-Cola products at smart coolers in Singapore using the Grab application. 
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Coca-Cola champions connections through hugs in latest Paris Olympics 2024 campaign
Posted on August 20, 2024
by Aliza Carmona
In celebration of the Olympic Games Paris 2024, Coca-Cola has unveiled an immersive multi-platform campaign, ‘Embrace Differences, Win Together,’ designed to invite Chinese consumers to experience and celebrate the power of connection and unity.
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Coca-Cola, OREO team up to offer fans unique flavor experiences with limited edition tie-up
Coca-Cola, OREO team up to offer fans unique flavor experiences with limited edition tie-up
Posted on August 16, 2024
by MARKETECH APAC
Both limited edition products sport a sleek, black-and-white packaging design that remains true to the two brands’ iconic personalities while embracing creative elements like OREO® cookie embossments and stacked Coca‑Cola® bottles.
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Top Story: Coca-Cola on portraying festive magic, personal bonding moments in Lunar New Year campaign
Top Story: Coca-Cola on portraying festive magic, personal bonding moments in Lunar New Year campaign
Posted on April 19, 2024
by Teddy Cambosa
We spoke exclusively to Teejae Sonza, Senior Marketing Director of Coca-Cola Trademark, Coca-Cola ASEAN & South Pacific to learn more about the multinational company’s direction to Lunar New Year campaigns, as well as stressing how its iconic drink has been the centrepiece of personal connections throughout...
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Coca-Cola releases quirky interactive MV celebrating Thai street food
Coca-Cola releases quirky interactive MV celebrating Thai street food
Posted on March 13, 2024
by Teddy Cambosa
Conceptualised alongside WPP Open X and led by Ogilvy Singapore, the music video tells the story of two legends meeting for the first time and having an epic night out with Bangkok street food and Ice-Cold Coke – creating the ultimate ‘Recipe for Magic'.
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Coca-cola welcomes the Chinese New Year with latest campaign featuring a fiery yet timely redesign
Coca-Cola welcomes the Chinese New Year with latest campaign featuring a fiery yet timely redesign
Posted on February 1, 2024
by Teddy Cambosa
Designed to resonate with a wider audience, Coca-cola’s campaign features a redesign of Coca-cola’s cans with a dragon, this year's zodiac symbol which perfectly embodies the spirit of the Chinese New Year.
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Coca-Cola embraces the future through new limited edition soda with accompanying AI-powered experience
Coca-Cola embraces the future through new limited edition soda with accompanying AI-powered experience
Posted on September 13, 2023
by Teddy Cambosa
The unique item offers consumers and fans a refreshing taste and a glimpse of what the future could look like by scanning the can and going through the Coca-Cola Creations Hub, where they can use the customized Y3000 AI lens to imagine what the world could look like in the future.
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