Tag: Cheers
Manila, Philippines — Filipino kitchen hygiene brand Cheers hosted its inaugural ‘Kitchenpalooza’ at the SM Mall of Asia Music Hall on December 1, with P-pop group ALAMAT headlining the event. The festival-style programme brought the brand’s ‘Cheers to Happymess’ campaign to life, emphasising how music...
Singapore – FairPrice Group (FPG) is giving convenience a digital passport with the launch of the new Cheers Mini App on Alipay, created through a strategic partnership with Ant International. The app acts as a virtual concierge for Chinese tourists in Singapore, guiding them from pre-arrival planning...
The initiative, titled “Cheers to Happymess,” encourages Filipinos to view kitchen spills, crumbs, and post-meal cleanups not as chores but as reminders of family connection and everyday life.
Last September 21, MARKETECH APAC gathered marketing leaders from all over the region to talk about how the changes in the pandemic affected brands' consumer acquisition & retention strategies.
Convenience store Cheers uses front-line retail tech to launch the new cashless, zero-staff branch, which is its fourth of the type.
