Tag: CHAGEE
Singapore – CHAGEE is marking its eighth anniversary with a renewed global vision and a refreshed brand identity as the modern tea house continues to expand its international footprint. The milestone year sees the introduction of a new cup design inspired by the Ancient Tea Horse Road and follows...
Singapore – CHAGEE Singapore has opened ‘CHAGEE Pagoda House’, its first-ever tea-and-retail concept store, blending modern design with the spirit of Chinatown’s traditional teahouses. Located along Pagoda Street in the heart of historic Chinatown, the new concept store reinterprets the essence of old...
Manila, Philippines— Following a strong debut in the Philippine market, international milk tea chain CHAGEE launches its limited-edition ‘Bes-Tea’ plushies until October 7. The promo ran on October 3, where customers could add ₱299 to every purchase of a large BO·YA Jasmine Green Milk Tea or Da Hong...
Singapore – Building a lasting career in marketing requires not only mastery of craft but also the courage to embrace reinvention. For Eugene Lee, now vice president and chief marketing officer (CMO) for APAC at CHAGEE, his journey from stewarding one of the world’s most iconic brands to shaping a rising...
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