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Tag: Campaign

Be Drawn In
National Arts Council, STB’s latest campaign promotes Singapore tourism via art of dance
Posted on October 5, 2021
by Kathleen Murata
Titled ‘Be Drawn In’, which is created in collaboration with TBWA\Singapore, is part of the SingapoReimagine and #SGCultureAnywhere.
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AMP - Bastion
AU’s financial services firm AMP unveils new brand positioning in new campaign with Bastion
Posted on October 5, 2021
by Kathleen Murata
Through the new campaign, AMP seeks to communicate its brand message to drive mass awareness of AMP’s new investment position.
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Fcb Mnl x UOB
UnionBank’s new ad takes viewers through a modern romance–between the customer and its app
Posted on October 4, 2021
by Kathleen Murata
‘Love The Way You Bank’ features the usual stages of a romantic relationship, starring the two lead protagonists – the customer and the app.
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Rae-Virtual-Influencer-OSIM-Campaign
Virtual influencer Rae introduces beauty of virtual landscapes with OSIM ambassadorship
Posted on October 1, 2021
by Teddy Cambosa
Virtual influencer Rae's campaign for OSIM promotes the five-sense experience users can experience on the uDream Pro product.
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Cheetah Digital
Cheetah Digital partners Seinfeld actor Wayne Knight to personify ‘cookies’ in new ad
Posted on October 1, 2021
by Kathleen Murata
Martech MarCheetah Digital's new campaign aims to discuss the post-cookie world, with the creation of ‘Dennis’ the ‘creepy marketer.’
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Advertising-Council-Australia-Accenture-The-Monkey-Vax-Campaign
‘We can beat anything’ the mantra of ACA's campaign to boost vax rates
Posted on September 27, 2021
by Teddy Cambosa
Made in partnership with Accenture and The Monkeys, the latest public service campaign from Advertising Council Australia encourages citizens to get vaccinated to beat COVID-19.
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Reuters-The-Source-VMLY&R-Global-Brand-Campaign
Reuters' first major brand campaign ‘tells all sides of stories but takes none’
Posted on September 27, 2021
by Teddy Cambosa
Made by VMLY&R, the new campaign by Reuters takes viewers to a time-lapse journey or the organization of bringing unbiased news globally.
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GroupM-INCA-India-Influencer-Marketing-Industry
India’s influencer marketing scene on upward 25% CAGR trajectory by 2025
Posted on September 24, 2021
by Teddy Cambosa
The joint study by INCA and GroupM unveils a growing market for the influencer marketing scene in India.
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Dew-Ice-BBDO
Mountain Dew PH’s new campaign lets consumers turn themselves into memes
Posted on September 22, 2021
by Kathleen Murata
The three prior films highlight a comic parody that claims—literally and figuratively—everything is “cooler with Ice”.
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Oracle-Fusion-Marketing-Lead-Generation-Solution
Oracle launches new solution that automates lead generation, qualification
Posted on September 21, 2021
by Teddy Cambosa
For the company, the Oracle Fusion Marketing targets to reshape how CRM works for the marketer's benefit.
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