Tag: Australia
Singapore – INVNT, the global live brand storytelling agency, has expanded its Asia-Pacific leadership team with two key appointments and an internal promotion as it continues to grow its regional footprint. Darren Vaughan joins as director of production in Australia, bringing more than three decades...
Among the 35+ group, a third are expected to spend $500 or more, while more than half of all consumers (52%) intend to keep their festive spending below $250.
Australia — Tetley Tea Australia has partnered with Breast Cancer Network Australia (BCNA) and creative agency Showpony to launch ‘The Uncomfortable Cup’, a nationwide campaign encouraging Australians to talk more openly about breast cancer and the importance of early detection. Timed to coincide with...
The new MixIn solution, powered by Amperity’s AI-driven customer data platform and Criteo’s commerce media technology, connects verified in-store sales with digital ad campaigns, offering marketers a more complete view of their performance across channels.
The campaign, which introduces characters Bev and Barry, aims to redefine how consumers view storage—from a practical necessity to an enabler of fuller living. It will run across TV, YouTube, outdoor, radio, digital, and in-store channels in both markets.
Woolworths will remain the naming rights sponsor of the Woolworths Cricket Blast program for children.
The report found that 56% of Australians and 60% of New Zealanders expressed positive sentiment about the direction of technology.
The organisation said the process reflected the strength of Victoria’s creative services sector.
According to the company, it positions MLC as a brand supporting Australians at every stage of their financial journey.
Australia — A new study from Kantar Australia has found that while most Australians remain concerned about their finances, growing numbers are expressing optimism about their financial future and making deliberate trade-offs to maintain quality of life. According to the report, more than nine in 10 Australians...
