Tag: Advertising
The research by Trafficguard regarding ad fraud reveals that bots make up to 80% of all invalid traffic for travel advertisers.
Tony Gulisano served as the global chief growth officer for the global NGO for advertising The One Club for Creativity.
This means advertisers working with Anzu have access to third-party viewability verifications and in-view metrics by Oracle Moat.
Out of the 22 newly-appointed members of The One Club, nine of those came from the Asia-Pacific region.
The partnership between REV Media Group and Dattel Asia aim to aid local SMEs in data-driven advertising online through publishers.
The campaign by Ncell Axiata appeals to the Nepalese population, especially those who push the extra mile.
The 'Endorser Due Diligence' by ASCI will feature a panel of the ad watchdog's in-house experts to check on the ad campaigns.
The partnership will allow Chinese brands via BlueFocus Media to plan, activate and measure DOOH campaigns programmatically via Hivestack.
The acquisition will help accelerate their commitment to driving outcome-focused digital marketing and advertising campaigns.
InMobi has released its annual Mobile Marketing Handbook 2022, entitled ‘The Indisputable Magic of Mobile’.
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