Tag: Advertising
This collaboration allows Tokopedia’s sellers to connect with and engage audiences across the breadth of premium, scaled inventory available via PubMatic’s platform.
Netflix closed partnerships for a number of their upcoming films and series including fan-favourites ‘Squid Game,’ ‘Wednesday,’ ‘Outer Banks,’ ‘Happy Gilmore 2,’ ‘Ginny & Georgia,’ and ‘Love is Blind’ as well as deals around highly anticipated live events including WWE Raw, and the Christmas Day NFL...
AlikeAudience joins forces with StackAdapt to provide global audience data for enhanced media buying
AlikeAudience, a leading data science company specialising in mobile-first audience data, has partnered with multi-channel advertising platform StackAdapt to provide media buyers in North America and the Asia-Pacific region with enhanced access to global audience insights.
Teads, a cloud-based omnichannel platform, has officially announced its merger with Outbrain, a global leader in performance advertising, in a $1 billion transaction.
PubMatic’s sell-side technology allows publishers to connect with a broad set of global buyers while allowing them to maintain control over their user experience and maximize revenue yield.
This enhancement to ‘Quality Attention’ continues IAS’s commitment to providing advertisers with expanded coverage across additional channels and formats. In addition to expanded environment support, the ‘Quality Attention’ model has improved accuracy of the correlation between attention scores and...
Southeast Asia has solidified its position as the second-largest market for ad media buying in the mobile gaming industry, trailing only the United States (excluding China), according to a report by Mintegral.
MARKETECH APAC sought insights from various industry leaders to learn more about their insights from this update, and why should the industry continue to strive away from third-party cookies.
Web advertising company Taboola has announced the launch of its ‘Taboola for Audience’, a new AI-powered technology that empowers publishers to drive significantly more traffic.
In a new blog post by Anthony Chavez, VP at Privacy Sandbox at Google, he stated that this updated approach elevates user choice. Moreover, they also recognize that their proposed transition requires significant work by many participants and will have an impact on publishers, advertisers, and everyone...
