Tag: Advertising
As the new Chief Strategy Officer at DDB Sydney, Price will lead the planning department in its sharp focus on effectiveness delivered through the power of emotionally charged creativity across clients such as Westpac, Volkswagen Group and McDonald’s.
A film that explores the applicability of prejudice in the workplace and in society at large is part of the "Update Our Mindset" initiative. The film refutes this idea by showing prejudice in the workplace in a variety of contexts and forms, and it advises viewers to change their perspectives in order...
MiQ, a programmatic media partner to brands and agencies, has partnered with Hoppr, a connected TV (CTV) platform, to enhance customers’ access to ultra-premium inventory with a first-in-market guaranteed view in Singapore.
It is worth noting that during this year's event, Ogilvy Singapore has been named the Agency of the Year for the "Good" category, with Revolver from Australia receiving a Palme d'Or special award.
Nonetheless, Oracle notes in its latest earnings report that its cloud and data center business is seeing significant growth, with executives noting that fiscal year 2025 will see cloud infrastructure services to grow faster than the 50% they reported this year.
According to the report, television budgets are stabilising in 2024 and are expected to be up by 0.2% following 2023’s - 2.3% performance. This increase in growth is primarily driven by the tailwinds of sporting events – primarily the Paris Olympics.
These four new affiliate partnerships strengthen Stagwell's reach in the fast-growing Asia Pacific region, adding additional full-service advertising and design, digital experience, and affiliate marketing capabilities to the network's suite of client solutions.
Her appointment underscores Smartly’s goal of helping advertisers succeed in a complex digital ecosystem with increasing fragmentation of channels, changing privacy regulations, and the need for efficient budget allocation across diverse markets.
The Manila Times (TMT), in partnership with Cedara, the carbon intelligence platform, has launched a project to completely measure advertising carbon emissions. TMT will use Cedara, the provider of emissions mapping across the media supply chain, to measure and minimise its carbon footprint in accordance...
The new offering from Quantcast offers a remedy for the changing environment of digital marketing, as old cookie-based advertising techniques are being phased out due to privacy concerns. With the support of the new platform, independent agencies and advertisers may transition to cookieless advertising...
