Tag: Advertising
Now, with the integration of Samba TV’s automatic content recognition (ACR) data from globally opted-in televisions, Kargo further solidifies its leadership in audience engagement on the largest screen in the home.
In MARKETECH APAC’s latest What’s NEXT in Marketing interview with Amit Kotecha, Quantcast’s chief marketing officer, he specifies how the industry can thrive in the inevitable cookieless future without compromising results.
Through the update, advertisers and agencies can initiate brand lift studies within the StackAdapt platform, allowing them to measure campaign performance across multiple channels.
For the company, ‘ Sitecore Stream’ represents market-leading innovation and fulfillment of its vision for an Intelligent DXP (digital experience platform) that addresses the challenges and opportunities faced by enterprise marketing teams today.
Web advertising company Taboola has officially launched 'Abby,' an industry-first generative AI technology designed to help advertisers easily start and manage campaigns, regardless of their expertise in advertising.
It should be noted that Unilever was one of the companies included in X’s advertising boycott lawsuit back in August this year that also included the World Federation of Advertisers (WFA), Mars, CVS Health, and Ørsted.
Ogury, a global adtech company, has appointed Melisa Zenicanin as its new director of field marketing for Asia-Pacific (APAC).
Its new solutions include automated performance tools, additional measurement capabilities, and privacy technologies.
Levi’s has unveiled a new global campaign featuring Beyoncé, reimagining the brand’s most iconic advertisements with a fresh, modern twist.
IAS’s misinformation measurement delivers independent verification, complementary to YouTube’s own policies and procedures.
