Tag: Advertising
Both Grether and Anderson will report to Diego Scotti, EVP and general manager fo consumer group and global marketing & communications at PayPal.
This increase of more than 1,255 million baht, period-on-period, echoes a predicted rise in ad budgets, which shows that 82% of the region’s marketers expect bigger ad budgets in 2024 – a significant jump from 56% in 2023.
TikTok has announced new business solutions to help companies chart new territory on TikTok, including a new suite of creative AI tools, performance and measurement solutions, and advancements to high impact branding placements. TikTok has offered companies the ability to be innovative in culture and...
Moreover, the availability of automatic content recognition (ACR) data through the platform enables advertisers to better understand viewability patterns and optimally allocate spend across linear and digital TV.
These new video formats leverage proprietary technology and seamless integrations into a curated network of premium sites across APAC to deliver extraordinary advertising experiences on every screen.
Technology giant Meta, the parent company of Facebook and Instagram, has rolled out an expanded suite of new and enhanced generative AI advertising tools and features to help businesses grow.
Hoppr and Yahoo Advertising are slated to offer highly focused advertising options according to Singaporean households' viewing habits and interests. Through this collaboration, targeted TV advertising will advance, and a new era of advertising through ATV technology will be launched. By ensuring that...
Global dynamic creative platform Adzymic has announced its collaboration with Adelaide, an attention-based media quality measurement platform, to transform digital advertising for advertisers and publishers alike.
Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their ads within complex 3D environments.
As advertisers across travel, CPG, retail, finance, tech, entertainment and more industries continue to recognise the value of programmatic digital out-of-home (DOOH) solutions, brands are increasingly testing and leveraging the channel for their marketing efforts both at home and in new regional ma...
