Tag: Advertising Standards Council of India
A further 47% of ads were found violative of the ASCI Code and the advertisements were recommended to be withdrawn or modified. Only 2% of complaints were dismissed.
The amendments state that ads should not stereotype students based on their gender, or appearance, nor portray those who score low as unsuccessful or failures.
ASCI's Manisha Kapoor has been an active member of ICAS at the forefront of advocating for ethical advertising and consumer protection.
According to said data, 43% of the respondents agree that it is worth distancing themselves from the brand if they fail to disclose their brand affiliation. Other reasons include repetitive content (42%) and over-promotion of a product or service (41%).
Advertising Standards Council of India's report unveiled that the personal care sector contributed to 12% of all objectionable advertisements examined.
The amendments are in response to the ASCI's survey revealing that 80% of consumers do not notice disclaimers in ads.
The whitepaper identifies the practice and instances of brands making misleading claims and representations through the use of trademarks.
In a statement, NS Rajan said that in his leadership at ASCI, he will focus on thought leadership initiatives, industry reports and its ASCI Academy.
The guidelines from ASCI encourage advertisers and creators to deploy the SEA (Self-esteemed – Empowered – Allied) framework regarding gender stereotypes.
It adds greater inclusivity in advertising, such as gender identity, body shape, age, and physical and mental conditions.
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