Tag: Acquisition
The acquisition is a major strategic step forward for WPP’s AI-driven data offer, giving WPP and its clients immediate access to the industry’s largest cross-platform source of privacy-safe, actionable data for marketing intelligence, audience targeting, and AI model training.
United States – TechCrunch, the influential tech news and analysis platform, has transitioned to new ownership, with private equity firm Regent acquiring it from Yahoo. According to a post by editor-in-chief and general manager Connie Loizos, the financial terms of the sale remain undisclosed. However,...
Moreover, this data-driven synergy is expected to accelerate growth for both entities, giving advertisers a more intelligent, and results-focused approach to digital marketing.
Klick Health, an independent healthcare marketing agency, has acquired the Singapore operations of creative healthcare agency Ward6.
This strategic acquisition combines Catcha Digital’s digital advertising solutions with FrameMotion’s immersive digital marketing capabilities in producing digital content leveraging on virtual reality and augmented reality technology to augment both online and offline advertising experiences.
The combined data and identity assets of Lotame and Publicis Groupe’s 2.3 billion global profiles will enable clients to reach 91% of adult internet users with personalised messaging at scale with even greater accuracy.
India – Media and entertainment company Connekkt Media has acquired Mob Scene, a Hollywood marketing agency known for its work on major blockbuster campaigns, as part of its international expansion. With this acquisition, Connekkt Media expands its presence in the global media and entertainment industry,...
Australia – Experiential marketing agency The Company We Keep (The CWK) has been acquired by Opus Agency, a global events and experiential marketing agency, in a move that strengthens Opus Agency’s presence in the Asia-Pacific region. With offices in Australia, Singapore, and New Zealand, and a...
With this move, Appier strengthens its ability to deliver cutting-edge generative AI-powered solutions, providing businesses with enhanced performance and cost efficiencies across the entire advertising lifecycle—from creative generation to performance optimisation.
Metro Pacific Investments Corporation (MPIC)’s digital healthcare arm mWell is set to acquire Ayala Group’s telehealth provider KonsultaMD.
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