Tag: Acquisition
France – Havas has announced its acquisition of Unnest, a French data consulting and engineering firm specialising in end-to-end data platform development, as it expands its global AI and analytics capabilities. Founded in 2021 by Nicolas Chollet and Mehdi Moreau, Unnest has built a presence in the French...
According to the company, the integration aims to reshape how data, creativity and technology work together to support clients’ growth strategies.
The integration is expected to strengthen Broadsign’s global programmatic digital OOH offering, opening additional demand sources for Broadsign publishers and giving Place Exchange’s DSP partners access to more international inventory.
New York, United States —The European Commission has approved Omnicom Group Inc.’s proposed acquisition of Interpublic Group of Companies Inc. (IPG), concluding that the deal does not raise competition issues under the EU Merger Regulation. The assessment reviewed both companies’ activities across advertising,...
USA – Adobe has entered into a definitive agreement to acquire Semrush Holdings, Inc., the operator of the Semrush brand visibility platform, in an all-cash transaction valued at $12 per share, representing a total equity value of approximately $1.9 billion. The acquisition will combine Adobe and Semrush’s...
The company said the acquisition is expected to be immediately value-accretive and contribute positively to its earnings through operational synergies.
As advertisers increasingly seek measurable results, Moving Walls said it expects growth to accelerate further through integration with the broader US$700$ connected media ecosystem spanning digital, social, and connected TV.
Publicis Groupe to acquire HEPMIL Media Group, boosting its influencer marketing capabilities in SEA
Singapore – Publicis Groupe has entered into a definitive agreement to acquire HEPMIL Media Group, an influencer agency in Southeast Asia that partners with more than 450 brands and 3,000 creators across the region. Founded in 2015 in Singapore, HEPMIL traces its roots to its media platforms SGAG (established...
Singapore – DoorDash has officially arrived fresh into Singapore with its Deliveroo acquisition now complete, promising customers, merchants, and riders that service will only get faster and smoother. “This is the beginning of a new chapter, not the end of an old one,” said Tony Xu, co-founder and CEO...
United Kingdom – Global marketing consultancy TEAM LEWIS has completed the acquisition of the UK division of communications consultancy Instinctif, effective immediately. Instinctif’s UK operations will be integrated into TEAM LEWIS’ global network while continuing to operate under the Instinctif brand...
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