Tag: Acquisition
Singapore — McCann Singapore and MullenLowe Singapore will combine to form a single integrated creative agency, operating under the McCann Singapore brand, following Omnicom’s acquisition of Interpublic. The move marks a strategic exception to the global realignment, which sees MullenLowe joining TBWA...
California, United States — Netflix and Warner Bros. Discovery (WBD) have signed a definitive agreement for Netflix to acquire Warner Bros., including its film and television studios, HBO Max and HBO, in a cash-and-stock deal valuing WBD at an enterprise value of about $82.7b. The transaction,...
Milan, Italy – Prada, the Italian luxury fashion giant under Prada Holding S.p.A., has successfully acquired its rival Versace from Capri Holdings in a deal that has swirled the fashion industry for a couple of years. The acquisition was completed after Prada received all required regulatory approvals,...
France – Havas has announced its acquisition of Unnest, a French data consulting and engineering firm specialising in end-to-end data platform development, as it expands its global AI and analytics capabilities. Founded in 2021 by Nicolas Chollet and Mehdi Moreau, Unnest has built a presence in the French...
According to the company, the integration aims to reshape how data, creativity and technology work together to support clients’ growth strategies.
The integration is expected to strengthen Broadsign’s global programmatic digital OOH offering, opening additional demand sources for Broadsign publishers and giving Place Exchange’s DSP partners access to more international inventory.
New York, United States —The European Commission has approved Omnicom Group Inc.’s proposed acquisition of Interpublic Group of Companies Inc. (IPG), concluding that the deal does not raise competition issues under the EU Merger Regulation. The assessment reviewed both companies’ activities across advertising,...
USA – Adobe has entered into a definitive agreement to acquire Semrush Holdings, Inc., the operator of the Semrush brand visibility platform, in an all-cash transaction valued at $12 per share, representing a total equity value of approximately $1.9 billion. The acquisition will combine Adobe and Semrush’s...
The company said the acquisition is expected to be immediately value-accretive and contribute positively to its earnings through operational synergies.
As advertisers increasingly seek measurable results, Moving Walls said it expects growth to accelerate further through integration with the broader US$700$ connected media ecosystem spanning digital, social, and connected TV.
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