Tag: Acquisition
The acquisition of Xandr by Microsoft is built into the company's long-term partnerships to improve advertising.
The acquisition includes all Greenroom Digital operating markets, excluding business operations in Australia and New Zealand.
The acquisition of IPONWEB by Criteo means strengthening its commercial offering by enterprise solutions to marketers and media agencies.
Optimizely's acquisition of Welcome means empowering marketing teams of brands across the globe to drive real business value through better customer experiences.
The acquisition is expected to close in the first quarter of 2022 and is expected to be accretive in the first year.
Shine's acquisition by Bastion sets it to be one of the largest independent communications agency across Australasia.
Zendesk's acquisition of Momentive aims to create a powerful customer intelligence company, helping businesses bolster customer analytics.
The acquisition of discover.ai further bolsters Talkwalker's current offering of consumer intelligence to businesses looking to drive growth.
Last September 21, MARKETECH APAC gathered marketing leaders from all over the region to talk about how the changes in the pandemic affected brands' consumer acquisition & retention strategies.
IVE Group announced that the integration of Active Display Group and AFI Branding Solutions will commence in November 2021.
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