Recent Articles
Singapore — Real Chemistry has acquired Singapore-based Spurwing Communications, marking a major step in its international growth strategy by establishing its first Asia Pacific (APAC) strategic hub. The acquisition strengthens Real Chemistry’s presence in one of the world’s fastest-growing healthcare...
![[Appointment] Edelman Shillito x Quah](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Edelman-Shillito-x-Quah.webp)
Singapore – Edelman has strengthened its production and studio capabilities across Asia Pacific with the appointments of Jack Shillito as Head of Production, APAC, and Edmund Quah as APAC Head of Studio. The appointments are part of the agency’s continued investment in expanding its regional production...
Thailand – Honda Automobile Thailand has launched ‘QUAKE ’EM UP’, a new campaign for the Honda City developed in partnership with creative agency Hakuhodo Bangkok, as the automaker looks to strengthen the model’s appeal among younger consumers. Starring MILLI, the Thai rapper and singer,...
![[Campaign] Clemenger BBDO and Mazda](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Clemenger-BBDO-and-Mazda.webp)
Sydney, Australia – Clemenger BBDO has unveiled a new integrated campaign for the launch of the Next-Gen Mazda CX-5, celebrating what Mazda describes as the model’s most significant update to date through a music-led creative platform. Titled “It’s Kind of a Big Deal,” the campaign...
Vietnam – Ruder Finn Era, an integrated Southeast Asian communications consultancy, has appointed senior communications leader Huong (Hailee) Le as Managing Director for Vietnam. Based in Hanoi, Le will head the consultancy’s operations in Vietnam, overseeing the firm’s local business and...
![[Experience] Raffles Hotel x Cambodia x PH](https://marketech-apac.com/wp-content/uploads/2026/07/Experience-Raffles-Hotel-x-Cambodia-x-PH.webp)
Manila, Philippines – Raffles Grand Hotel d’Angkor and Raffles Makati are partnering for a two-part bar takeover series that will see bartenders from the two luxury hotels exchange venues and showcase cocktails inspired by Cambodian and Filipino flavors. Dubbed “Philippines to Cambodia x Cambodia...
New Delhi, India —Samsung has launched a series of teaser films ahead of Galaxy Unpacked, offering the first glimpse of its next vision for Galaxy foldables while building anticipation for its upcoming product announcements. Released across Samsung’s social media channels, the campaign uses familiar...
![[Feature] Scoot x Spiderman INTERVIEW](https://marketech-apac.com/wp-content/uploads/2026/07/Feature-Scoot-x-Spiderman-INTERVIEW.webp)
Movie marketing has evolved well beyond the traditional trailer-to-ticket advertising. Today, brands aren’t simply promoting films—they’re becoming part of the stories themselves. Whether through retail activations, themed dining experiences or immersive travel campaigns, entertainment intellectual...
Eagle Eye's Personalised Challenges platform uses artificial intelligence to generate individualised promotions based on a customer's purchase history, predicted behaviour and responsiveness to promotions.
![[Campaign] L'Oreal Sustainability](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-LOreal-Sustainability.webp)
Manila, Philippines – L’Oréal Groupe has launched the third and largest edition of its global #JoinTheRefillMovement campaign, bringing together 18 brands, four business divisions and 28 refillable products in an effort to make refillable beauty more accessible and mainstream. Timed to coincide...
