Recent Articles
![[Appointment] Havas Chief Strategy Officer](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Havas-Chief-Strategy-Officer-.webp)
Paris, France – Havas has created the new role of Chief Strategy Officer, appointing Raphaël de Andréis to strengthen the group’s strategic direction as it advances its client-centric and AI-enabled transformation. De Andréis will continue serving as CEO of Western Europe while taking on the new...
Sydney, Australia — Lite n’ Easy has appointed Ogilvy Australia as its agency of record following a competitive pitch, as the health and wellbeing brand looks to accelerate its next phase of growth through an integrated marketing approach. Under the new partnership, Ogilvy Australia will deliver...
![[Collaboration] Globe x Disney Toy Story](https://marketech-apac.com/wp-content/uploads/2026/07/Collaboration-Globe-x-Disney-Toy-Story.webp)
Manila, Philippines – Globe partnered with Disney to hold simultaneous Toy Story 5 screenings for student leaders across four Philippine cities, bringing together campus organization officers from different colleges and universities. The screenings took place in Bonifacio Global City, Clark, Dasmariñas...
Singapore — Real Chemistry has acquired Singapore-based Spurwing Communications, marking a major step in its international growth strategy by establishing its first Asia Pacific (APAC) strategic hub. The acquisition strengthens Real Chemistry’s presence in one of the world’s fastest-growing healthcare...
![[Appointment] Edelman Shillito x Quah](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Edelman-Shillito-x-Quah.webp)
Singapore – Edelman has strengthened its production and studio capabilities across Asia Pacific with the appointments of Jack Shillito as Head of Production, APAC, and Edmund Quah as APAC Head of Studio. The appointments are part of the agency’s continued investment in expanding its regional production...
Thailand – Honda Automobile Thailand has launched ‘QUAKE ’EM UP’, a new campaign for the Honda City developed in partnership with creative agency Hakuhodo Bangkok, as the automaker looks to strengthen the model’s appeal among younger consumers. Starring MILLI, the Thai rapper and singer,...
![[Campaign] Clemenger BBDO and Mazda](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Clemenger-BBDO-and-Mazda.webp)
Sydney, Australia – Clemenger BBDO has unveiled a new integrated campaign for the launch of the Next-Gen Mazda CX-5, celebrating what Mazda describes as the model’s most significant update to date through a music-led creative platform. Titled “It’s Kind of a Big Deal,” the campaign...
Vietnam – Ruder Finn Era, an integrated Southeast Asian communications consultancy, has appointed senior communications leader Huong (Hailee) Le as Managing Director for Vietnam. Based in Hanoi, Le will head the consultancy’s operations in Vietnam, overseeing the firm’s local business and...
![[Experience] Raffles Hotel x Cambodia x PH](https://marketech-apac.com/wp-content/uploads/2026/07/Experience-Raffles-Hotel-x-Cambodia-x-PH.webp)
Manila, Philippines – Raffles Grand Hotel d’Angkor and Raffles Makati are partnering for a two-part bar takeover series that will see bartenders from the two luxury hotels exchange venues and showcase cocktails inspired by Cambodian and Filipino flavors. Dubbed “Philippines to Cambodia x Cambodia...
New Delhi, India —Samsung has launched a series of teaser films ahead of Galaxy Unpacked, offering the first glimpse of its next vision for Galaxy foldables while building anticipation for its upcoming product announcements. Released across Samsung’s social media channels, the campaign uses familiar...
