Recent Articles
![[Appointment] Integral Ad Science Lidiane Jones](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Integral-Ad-Science-Lidiane-Jones.webp)
Singapore – Integral Ad Science (IAS) has appointed Lidiane Jones as its new Chief Executive Officer, succeeding Lisa Utzschneider, who will remain with the company as Special Advisor to the board through the end of 2026 to support the leadership transition. Effective immediately, Jones will lead IAS...
![[Campaign] Fly with Heart Philippine Airlines x BBDO Guerrero](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Fly-with-Heart-Philippine-Airlines-x-BBDO-Guerrero.webp)
Manila, Philippines – Philippine Airlines (PAL) has teamed up with BBDO Guerrero on a new campaign that reframes on-time performance as more than an operational metric, highlighting how punctual flights help travellers experience the moments that make every journey memorable. The campaign builds on PAL’s...
![[Collaboration] McDonald's SG x Old Chang Kee](https://marketech-apac.com/wp-content/uploads/2026/07/Collaboration-McDonalds-SG-x-Old-Chang-Kee.webp)
Singapore – McDonald’s Singapore has partnered with local snack brand Old Chang Kee for a National Day collaboration that celebrates Singapore’s longstanding love for curry through a co-created limited-time menu. The partnership marks the first collaboration between the two brands, bringing together...
Amperity said its platform helps organisations unify fragmented customer data into trusted customer profiles that can be used by teams, systems, and AI applications to support real-time customer engagement.
![[Appointment] Havas Chief Strategy Officer](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Havas-Chief-Strategy-Officer-.webp)
Paris, France – Havas has created the new role of Chief Strategy Officer, appointing Raphaël de Andréis to strengthen the group’s strategic direction as it advances its client-centric and AI-enabled transformation. De Andréis will continue serving as CEO of Western Europe while taking on the new...
Sydney, Australia — Lite n’ Easy has appointed Ogilvy Australia as its agency of record following a competitive pitch, as the health and wellbeing brand looks to accelerate its next phase of growth through an integrated marketing approach. Under the new partnership, Ogilvy Australia will deliver...
![[Collaboration] Globe x Disney Toy Story](https://marketech-apac.com/wp-content/uploads/2026/07/Collaboration-Globe-x-Disney-Toy-Story.webp)
Manila, Philippines – Globe partnered with Disney to hold simultaneous Toy Story 5 screenings for student leaders across four Philippine cities, bringing together campus organization officers from different colleges and universities. The screenings took place in Bonifacio Global City, Clark, Dasmariñas...
Singapore — Real Chemistry has acquired Singapore-based Spurwing Communications, marking a major step in its international growth strategy by establishing its first Asia Pacific (APAC) strategic hub. The acquisition strengthens Real Chemistry’s presence in one of the world’s fastest-growing healthcare...
![[Appointment] Edelman Shillito x Quah](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Edelman-Shillito-x-Quah.webp)
Singapore – Edelman has strengthened its production and studio capabilities across Asia Pacific with the appointments of Jack Shillito as Head of Production, APAC, and Edmund Quah as APAC Head of Studio. The appointments are part of the agency’s continued investment in expanding its regional production...
Thailand – Honda Automobile Thailand has launched ‘QUAKE ’EM UP’, a new campaign for the Honda City developed in partnership with creative agency Hakuhodo Bangkok, as the automaker looks to strengthen the model’s appeal among younger consumers. Starring MILLI, the Thai rapper and singer,...
