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Mumbai, India — As McDonald’s India (W&S) approaches its 30th year in the country, Westlife Foodworld has unveiled “Let’s Family at McD,” a new brand campaign anchored by a vibrant anthem that celebrates the many ways people come together. Conceptualised by McCann India, the campaign...
![[Regulation] Digital Duty of Care law](https://marketech-apac.com/wp-content/uploads/2026/06/Regulation-Digital-Duty-of-Care-law.jpg)
Australia – Australia is moving closer to introducing a formal Digital Duty of Care framework for online platforms, marking one of the country’s most significant proposed shifts in digital regulation and platform accountability to date. Last week, the Australian Government released an Issues Paper outlining...
![[Statement] AirAsia Ph June 4 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-AirAsia-Ph-June-4-2026.jpg)
Manila, Philippines – AirAsia has denied reports claiming that Philippines AirAsia operations are being grounded, calling the allegations “entirely false” and part of what it described as a “coordinated smear campaign” targeting competition within the Philippine aviation sector. In a statement issued...
![[Collaboration] Meme Shirts UNIQLO x GRAB](https://marketech-apac.com/wp-content/uploads/2026/06/Collaboration-Meme-Shirts-UNIQLO-x-GRAB.jpg)
Manila, Philippines – Grab and UNIQLO are turning familiar app habits into fashion with the launch of a new UTme! collection inspired by everyday Grab moments in the Philippines. Called “Blueprint for a 5-Star Summer,” the limited-edition collection transforms common experiences inside the Grab ecosystem...
Hong Kong – Invest Hong Kong (InvestHK) has announced that Mainland cosmetics brand JudyDoll has opened its first physical store in Hong Kong, using the city as a launchpad for its broader expansion into overseas markets. Founded in 2017 by Shanghai-based Joy Group, JudyDoll targets younger consumers...
Seoul, South Korea — Hyundai Motor is putting human potential and robotics innovation in the spotlight with the launch of its new global campaign film “Next Starts Now,” featuring South Korean football star Son Heung-min and Boston Dynamics’ Atlas robot. As part of the FIFA World Cup 2026™ platform,...
Mumbai, India — MOMS Outdoor brought the Gujarati spirit of Sony MAX’s film ‘Laalo’ to life through a unique moving brand campaign in the streets of Mumbai, designed to drive excitement and celebrate the film’s television premiere! The campaign ditched traditional marketing as MOMS Outdoor gave one...
![[Original Feature] Squeezing the algorithm](https://marketech-apac.com/wp-content/uploads/2026/06/Original-Feature-Squeezing-the-algorithm.jpg)
If you walked into a Manila supermarket this week expecting to just buy some fruit, you were probably met with a handwritten sign introducing you to “Sharmaine the Orange” and “Melanie the Avocado.” No, the grocery clerks have not lost their minds. Or rather, they have, but only...
China – Omnicom Media has appointed Joey Zhao as Chief Executive Officer for China, effective immediately, as the company looks to strengthen its AI-driven capabilities and accelerate growth in one of its key markets. In the role, Zhao will oversee strategic planning and operations across Omnicom Media...
USA – Sitecore has acquired Scrunch, an AI customer experience platform that helps brands understand and improve how they appear in AI-driven search, as it looks to strengthen its AI search visibility and digital experience capabilities. The acquisition comes as large language models and AI-generated...
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