Recent Articles
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Singapore – Singapore’s Central Narcotics Bureau (CNB) and Ogilvy Singapore have rolled out the second year of their three-year ‘Uninfluenced’ campaign, introducing interactive experiences designed to help youths recognise and challenge conversations that normalise drug abuse. Building...
The event promises a dynamic platform for learning, networking, and elevating customer engagement strategies in one of Southeast Asia's most vibrant markets.
![[Creative Work] Cathay Pacific Anydoko](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Cathay-Pacific-Anydoko.webp)
Hong Kong – Cathay Pacific has partnered with creative production company ANYDOKO Studios to launch an 18-minute documentary exploring Asia’s diverse coffee cultures, as the airline continues to expand its content-led travel inspiration strategy. The documentary, now available on Cathay’s...
Sydney, Australia — Initiative has appointed Andrew Cambridge as Chief Executive Officer, marking a leadership move aimed at accelerating the agency’s next phase of growth and strengthening its position as a culture-led media agency. Cambridge returns to Initiative after serving as CEO of Omnicom Media...
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Manila, Philippines – Ligo Sardines is celebrating the enduring role it has played in Filipino households with a new campaign developed alongside independent creative agency Leron Leron Sinta. Titled ‘Butterfly’, the campaign draws on the Filipino belief that butterflies can represent visits...
Malaysia — Malaysia Aviation Group (MAG) has appointed Carat Malaysia, part of dentsu, as its global media agency of record, tasking the agency with leading media and search engine optimisation (SEO) strategy across 26 international markets. As the aviation group continues to expand its global footprint,...
Singapore — Archetype APAC has expanded its senior leadership team with three key appointments as the agency strengthens its AI-led consulting capabilities and helps brands navigate an increasingly AI-driven communications landscape. As part of the move, Archetype has promoted Mei Ling Yeow to Executive...
Sydney, Australia — Quantcast has appointed former Yahoo and oOh!media executive Paul Sigaloff as Vice President of Asia-Pacific (APAC), as the company looks to strengthen its regional presence and launch its new AI-powered advertising solution, Q+. Based in Sydney, Sigaloff will oversee Quantcast’s...
As marketers race to deliver increasingly personalised experiences, the pressure to scale without sacrificing authenticity has become one of the industry’s biggest balancing acts. Nowhere is that challenge more pronounced than in education. Unlike transactional purchases, choosing a school is deeply...
![[Appointment] We Comm x Ayden One](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-We-Comm-x-Ayden-One.webp)
Singapore – We. Communications has promoted Ayden Ong to the newly created role of General Manager in Singapore, as the agency strengthens its senior leadership team to support its next phase of growth. Ong, who previously served as Vice President for Client Growth, will report to Daryl Ho, Managing...
