Recent Articles
Britannia Milk Bikis launches biscuit challenge to keep Thirukkural alive for India’s new generation
India — Britannia Milk Bikis is encouraging children to reconnect with one of Tamil culture’s most treasured literary works through its new ‘Thirukkural Challenge’ campaign. Conceptualised by Talented, the campaign addresses a growing cultural challenge in Tamil Nadu: while the 2,000-year-old Thirukkural...
![[Creative Work] 'Refreshingly Original' Original Source x SICKDOGWOLFMAN](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-Refreshingly-Original-Original-Source-x-SICKDOGWOLFMAN.jpg)
Melbourne, Australia – Original Source has unveiled a new brand platform titled “Refreshingly Original”, launching with an out-of-home campaign developed by Melbourne independent creative agency SICKDOGWOLFMAN. The campaign spotlights Original Source’s Mint and Vanilla & Raspberry bodywash variants,...
Australia – The Australian Government has appointed Think HQ to lead a nationwide community engagement campaign aimed at increasing participation in Australia’s National Bowel Cancer Screening Program (NBCSP). Awarded through a competitive tender process, the remit will see the agency develop and deliver...
Singapore – Nike Football has launched an immersive pop-up at Wisma Atria, bringing football culture to the heart of Singapore ahead of this summer’s global football spectacle in North America. Developed in partnership with Weston Corp, the pop-up combines retail, fan engagement and community experiences...
![[Branded Attraction] Skyslides x KLOOK x Sentosa](https://marketech-apac.com/wp-content/uploads/2026/06/Branded-Attraction-Skyslides-x-KLOOK-x-Sentosa.jpg)
Singapore – Skypark Sentosa is reopening with a new dual-slide attraction developed in partnership with Klook, as the attraction operator looks to expand beyond adrenaline-focused experiences into more inclusive, experience-led play. Called Skyslides by Klook, the attraction officially opens on 7 June...
Singapore – As the countdown to the FIFA World Cup 2026 intensifies, the LEGO Group is rolling out a series of football-themed experiences and builds across Singapore, centred on an immersive activation at Compass One. The campaign includes a pop-up at Compass One’s Atrium from 4 to 21 June, alongside...
Singapore – Travel demand in Asia Pacific is shifting rather than simply rebounding, with travellers becoming more deliberate in their decisions and booking journeys growing increasingly complex, according to a new report by Criteo. New data from Criteo shows APAC travel demand remained resilient...
![[Agency Appointment] JDE PEET’S x APRW](https://marketech-apac.com/wp-content/uploads/2026/06/Agency-Appointment-JDE-PEETS-x-APRW.jpg)
Singapore – JDE Peet’s has appointed APRW as its agency of record in Singapore, expanding a partnership that has already seen the agency lead communications campaigns for brands including L’OR Espresso, OldTown White Coffee, and Moccona. Under the remit, APRW will oversee integrated communications strategies...
Mumbai, India — Visa is tapping into India’s growing appetite for experiences with the launch of its new “Infinitely More” campaign, fronted by Bollywood superstar Shah Rukh Khan as its new ambassador for India. The campaign marks a new chapter for Visa as it seeks to connect with a new generation...
Thailand – The Thailand Consumers Council has announced plans to file a lawsuit against Meta, alleging that Facebook has allowed fraudulent advertisements to repeatedly deceive Thai consumers without adequate measures to block them. The council said it is set to file the lawsuit on June 8 together with...
