Recent Articles
Mumbai, India — Wondrlab has partnered with Audi India to launch ‘That quattro feeling,’ a new brand campaign designed to shift the conversation around Audi’s iconic quattro technology from technical specifications to the emotions drivers experience behind the wheel. The campaign focuses on the confidence,...
SCMP launches new brand campaign highlighting the influence of trusted journalism on decision-makers
Hong Kong – South China Morning Post (SCMP) has launched ‘Influence Reads SCMP’, a new brand campaign that spotlights the role of trusted journalism in shaping the decisions of business leaders and influential figures across Asia. The campaign features six prominent personalities from Hong...
Hong Kong – AS Watson Group has appointed Queennie Fung as General Manager of Group Corporate Communications, where she will lead the retailer’s global corporate communications strategy across its 31 markets. In her new role, Fung will oversee the development and execution of AS Watson’s...
Indonesia — Cheil Indonesia has appointed Yeo Kyung Lee as Head Director for Retail and Campaign, strengthening its leadership as the agency looks to expand its retail marketing capabilities and deliver more connected brand experiences for clients. In her new role, Yeo will directly report to CEO Joo...
Indonesia — Pepsodent is using horror to spark conversations about gum health with the launch of its new ‘Pepsodent Gum Mysteries’ campaign, transforming iconic monsters into unlikely advocates for healthier gums. Created for Pepsodent’s Gum Expert range, the campaign aims to raise awareness that gum...
![[Tech] Globe Business x Gemini](https://marketech-apac.com/wp-content/uploads/2026/06/Tech-Globe-Business-x-Gemini.jpg)
Manila, Philippines – Globe Business is doubling down on enterprise AI with the launch of Google Gemini Enterprise for Customer Experience (GE CX), a platform designed to help businesses unify product discovery, commerce and customer support into a single AI-powered journey. Developed in collaboration...
Kuala Lumpur, Malaysia — JYY Group has officially launched MyTreasure, its first National Gifting & Wellness Experiential Hub at Kuala Lumpur International Airport Terminal 2 (KLIA Terminal 2), creating a new platform to showcase Malaysian brands, culture and wellness experiences to international...
![[Creative Work] Club Med Documentary](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-Club-Med-Documentary.jpg)
Singapore – Club Med is giving travellers a rare glimpse behind the scenes of its global operations with the launch of Dream Makers – Creators of Happiness, a four-part documentary series that explores the people, decisions and innovation behind its premium all-inclusive holiday experiences. Produced...
Hong Kong – The Hong Kong government has reiterated its preference for industry self-regulation and targeted enforcement measures to manage unsolicited marketing calls, while pledging to monitor the growing use of artificial intelligence (AI) in telemarketing activities. The position was outlined by...
Kuala Lumpur, Malaysia — Cagamas Berhad, through its sister company Cagamas SRP Berhad, has launched the Cagamas First Home Campaign, a new initiative designed to encourage first-time home ownership while raising awareness of its mortgage guarantee schemes across Malaysia. More than a promotional initiative,...
