Recent Articles
![[Appointment] Tag leadership appointments](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Tag-leadership-appointments.jpg)
Australia – Production agency Tag has announced a series of leadership appointments across ANZ and JAPAC as it sharpens its focus on client-centric growth and expands its digital experience capabilities amid increasingly complex customer journeys. The appointments include Roberta Camargo as Country Head...
![[Report] Singapore marketers generic campaigns Salesforce](https://marketech-apac.com/wp-content/uploads/2026/06/Report-Singapore-marketers-generic-campaigns-Salesforce.jpg)
Singapore – Despite rising customer expectations for personalised and conversational experiences, the vast majority of Singapore marketers admit they are still relying on generic campaigns, with fragmented data emerging as the biggest roadblock to meaningful engagement. According to Salesforce’s...
Singapore — Sinch AB (publ) has launched the xC Tracker, a new AI-powered tool that analyses football managers’ press conferences throughout the World Cup to identify who communicates most clearly, authentically and effectively under pressure. Inspired by football’s popular xG (expected goals) metric,...
![[Partnership] Adobe x Disney x Firefly Foundry](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Adobe-x-Disney-x-Firefly-Foundry.jpg)
Singapore – Adobe and Walt Disney Imagineering are taking a different approach to generative AI—one built not on scraped internet data, but on Disney’s own storytelling universe. The companies have announced a collaboration that will see Walt Disney Imagineering Research & Development deploy...
![[Creative Work] CHAGEE PH x The Real Tea](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-CHAGEE-PH-x-The-Real-Tea.jpg)
Manila, Philippines – International tea brand CHAGEE is positioning itself at the forefront of the Philippines’ evolving beverage landscape, as consumers increasingly gravitate towards drinks made with real ingredients and premium tea leaves. The shift marks a new chapter for the country’s...
USA – Ogilvy is reshaping its global and Asia-Pacific leadership structure as Kent Wertime retires and Chris Reitermann exits his APAC role to focus fully on leading WPP Greater China. Wertime will officially retire at the end of June, stepping down from his roles as co-CEO of Ogilvy APAC, Global Chief...
Singapore — GrowthOps Asia has secured six new client appointments in Singapore, strengthening its position in the market as brands increasingly seek agency partners that can deliver both local expertise and regional scale. Among the new wins are mandates from Volkswagen Singapore, SGInnovate, Shell...
![[Partnership] Atome x Dunkin](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Atome-x-Dunkin.jpg)
Manila, Philippines – Atome Philippines has partnered with Dunkin’ Philippines to launch “Bite into the Week,” a rewards campaign aimed at making everyday purchases more rewarding for Atome Cardholders across Metro Manila. The partnership, unveiled during a signing ceremony at the Dunkin’...
Indonesia – Indonesia’s digital economy continues to grow rapidly, driven by mobile-first consumers, social-led discovery, and the rise of creator-driven commerce. As content, community, and transactions converge within platforms, marketers are shifting from linear funnels to always-on, adaptive strategies...
Australia — Bulla Dairy Foods (Bulla) has appointed independent creative agency Kerfuffle to lead creative and brand responsibilities across its portfolio, marking a new chapter in the company’s growth and brand evolution strategy. The partnership will see Kerfuffle work closely with Bulla to strengthen...
