Recent Articles
![[Appointment] Agoda x We Comm SG](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Agoda-x-We-Comm-SG.jpg)
Singapore – Digital travel platform Agoda has appointed We. Communications Singapore as its public relations agency of record, following a competitive pitch process earlier this year. Under the partnership, We. Communications will provide public relations support across media relations, regional campaigns...
Singapore – Glico Asia Pacific has unveiled a major refresh for Pocky as the snack brand celebrates its 60th anniversary, introducing a year-long ‘Connect with a Smile’ campaign, redesigned packaging, and an updated chocolate recipe. The campaign centres on Pocky’s long-standing positioning as a shareable...
U.S.A. — Nike has unveiled its major new global campaign ‘Rip the Script’, encouraging young players around the world to ditch traditional playbooks and embrace a more instinctive, creative, and joyful style of play. Moving away from standard sports advertising, the digital-led campaign is designed as...
Kuala Lumpur, Malaysia — Malaysia’s wellness market is expanding rapidly, but many brands may be missing the mark as consumers become more intentional about their health and wellbeing choices, according to a wellness research of UM Malaysia, in conjunction with the Global Wellness Day on 13 June. ...
Hong Kong – Ahead of its 80th anniversary this September, Cathay Pacific has unveiled a short documentary produced in partnership with electriclime° and BBC StoryWorks Commercial Productions, chronicling the airline’s journey through the experiences of employees, pilots, and passengers. The Hong Kong-based...
Singapore — CLEAR Men and Ogilvy Singapore are putting football fans at the heart of its latest global campaign, ’Make Your World Cup Legendary,’ celebrating the rituals, emotions, and shared experiences that define the football fandom ahead of the FIFA World Cup 2026. Rolling out across more than 40...
Manila, Philippines – After over five years with 2GO Group Inc., the country’s leading transportation and logistics solutions provider, Blessie Cruz has confirmed she is transitioning from her role as Business Unit Head for Retail. In an exclusive interview with MARKETECH APAC, Cruz reflected on her...
Kuala Lumpur, Malaysia — Publicis Chemistry Malaysia is strengthening its growth ambitions with the return of award-winning creative David HK Tan as Creative Lead, a move aimed at accelerating the agency’s creative capabilities and expanding its social-first marketing offering. Originally launched in...
Singapore – MARKETECH APAC has officially unveiled the finalists for the inaugural Advertising Awards Asia Pacific (AAA 2026), recognising standout campaigns, brands, agencies, and tech providers redefining the boundaries of advertising excellence across the region. The AAA 2026 programme celebrates...
![[Activation] Etiqa SG](https://marketech-apac.com/wp-content/uploads/2026/06/Activation-Etiqa-SG.jpg)
Singapore – Etiqa Insurance Singapore is bringing conversations around everyday preparedness into public spaces through a new experiential campaign designed to encourage Singaporeans to reflect on their readiness across mental, physical and financial wellbeing. Called “When Life Spins, Stay Ready,” the...
