Category: East Asia
Song Joong-Ki the face to launch new range of credit cards by Standard Chartered, Mastercard, Cathay
Actor Song Joong-ki stars in a new ad, in line with the launch of a new card series by Standard Chartered, Cathay, and Mastercard.
Uber Eats' TIBE platform quickly grew into popularity due to its use of sarcasm, anchoring its humor to the featured famous star's idiosyncrasy.
The appointment of The Hoffman Agency is effective by Microsoft starting 1 July.
'Cathay', the new airline's travel lifestyle brand, combines the services of Cathay's loyalty programs and flight miles program.
Masanori Tagaya has been promoted as the new COO and was tasked to help Grey Group Tokyo boost its creative capabilities and talent.
Crocs China has tapped MediaMonks to launch an interactive campaign to support its new ‘Crocs for Yang Mi’ collection.
Retail favorites such as I-Mei and Fresh Delight have retained their position as Taiwan's most loved brands due to amplified retail practices.
With online sales on the rise, the beauty retail chain now eyes the integration of its offline and online stores.
Preferential pricing has been a main feature in services such as ride-hailing and insurance, and maybe it's time banks leverage the same strategy.
Formerly of 2NE1, solo artist CL is the latest brand ambassador of Johnnie Walker for its global campaign.
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