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Category: East Asia

Manulife-Hong-Kong-HyounJoo-Choe
Manulife elevates HyounJoo Choe as new chief customer officer for Hong Kong, Macau
Posted on September 13, 2022
by Kathleen Murata
She will also play a pivotal role in driving Manulife Hong Kong’s branding and corporate social responsibility efforts.
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SCMP’s latest brand initiative showcases journalism as more than the sum of its parts
SCMP’s latest brand initiative showcases journalism as more than the sum of its parts
Posted on September 9, 2022
by MARKETECH APAC
It brings us behind the scenes to offer a candid and unvarnished close-up of the deep commitment Hong Kong desk reporters exhibit in. 
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Manulife-Hong-Kong-Campaign
Manulife Hong Kong launches new multichannel campaign, highlights benefits of early preparation for health
Posted on September 9, 2022
by Kathleen Murata
The campaign takes a more positive view of a serious topic by emphasising how people have a better chance of survival with early preparation.
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FMCG company Liby appoints Essence as integrated media agency in China
FMCG company Liby appoints Essence as integrated media agency in China
Posted on August 25, 2022
by Teddy Cambosa
The remit by Essence includes consulting, strategy, content innovation, media planning and media activation for all of Liby’s brand and performance marketing activities across the market.
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foodpanda-Hong-Kong-Mindshare-Xaxis-JCDecaux-Transport
foodpanda HK to be the first brand featured on JCDecaux’s OOH screens at HKIA
Posted on August 25, 2022
by Kathleen Murata
foodpanda's campaign is featured in the newest Crystal Digital and the Spectacular Digital OOH screens by JCDecaux Transport at the HKIA.
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Coca-Cola-Share-a-Coke-Campaign-China
Coca-Cola China urges everyone to beat summer lethargy via new ‘Share a Coke’ campaign
Posted on August 23, 2022
by Kathleen Murata
It aims to turn every Coke bottle into a connection point for friends to engage and create magical shared memories.
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Do-Sik-Kim-Redhill-Korea
Veteran journalist Do Sik Kim joins Redhill as new COO for Korea
Posted on August 10, 2022
by Kathleen Murata
In his new role, Do Sik Kim will be based in Seoul and working closely with Redhill Korea’s leadership team.
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ShopBack-Hong-Kong
ShopBack announces Hong Kong expansion
Posted on August 5, 2022
by Kathleen Murata
Shopping and rewards platform ShopBack's expansion to Hong Kong market sees over 250 local to global merchants onboarded.
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dentsu Hong Kong names Nathan Petralia as MD of Merkle
dentsu Hong Kong names Nathan Petralia as MD of Merkle
Posted on August 4, 2022
by MARKETECH APAC
Petralia first joined Isobar Commerce Hong Kong in 2018.
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Wunderman Thompson HK announces key appointments in creative, strategic leadership
Wunderman Thompson HK announces key appointments in creative, strategic leadership
Posted on August 4, 2022
by Teddy Cambosa
Wunderman Thompson HK welcomes its new hired to boost the creative and strategic offering of the agency.
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