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Category: Technology

SEGi-College-Subang-Jaya-elfo-Digital-Transformation-Partnership
SEGi College Subang Jaya taps elfo to amp up digital transformation strategies
Posted on April 29, 2021
by Teddy Cambosa
SEGi College Subang Jaya have been utilizing the products from elfo for its recruitment strategies, both email and SMS campaigns.
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james cashmore doubleverify
DoubleVerify appoints new SVP to lead new ‘Global Client and Agency Partnerships’ team
Posted on April 28, 2021
by Kathleen Murata
Media measurement and data analytics platform DoubleVerify names its new SVP of global client and agency partnerships.
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LMX-Moving-Walls-CAASie.co-Ad-OOH-Platform
Moving Walls’ LMX team up with AU-based ad platform CAASie.co to accelerate automated OOH
Posted on April 28, 2021
by Teddy Cambosa
The partnership between LMX and CAASie.co aims to empower OOH advertising across SMEs and agencies in Southeast Asia.
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frameplay x livewire
Frameplay partners with gametech Livewire to offer in-game inventory in APAC
Posted on April 27, 2021
by Kathleen Murata
In-game advertising platform Frameplay has teamed up with gametech company Livewire to provide in-game inventory to APAC marketers.
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MyHyundai Australia
Your auto has a nickname? The new ‘MyHyundai’ platform makes petting cars official
Posted on April 26, 2021
by MARKETECH APAC
The newly improved customer service platform by the Aussie arm has also gamified the experience within the platform.
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Kantar-Kapisanan-Ng-Mga-Brodkaster-ng-Pilipinas-KBP-Radio-Measurement-Tool
PH’s KBP taps Kantar for radio audience measurement
Posted on April 26, 2021
by Teddy Cambosa
Broadcasting org KBP has tapped Kantar to measure radio audience engagement across 19 key cities in the Philippines.
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HUMAN-Cybersecurity-Initiative-CTV-Fraud
Cybersecurity company HUMAN launches new initiative catered to defrauding CTV systems
Posted on April 22, 2021
by Teddy Cambosa
The new cybersecurity iniative by HUMAN comes in response in dealing with the ongoing botnet PARETO, which disguises organic CTV impressions.
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AsiaPay-Qiscus-Partnership-Digital-Payment-Customer-Experience
AsiaPay to enable e-payment acceptance via chat, partners with CX Qiscus
Posted on April 22, 2021
by Teddy Cambosa
Through the partnership, Qiscus will help improve the customer experience of AsiaPay for its digital payment services, both for customers and merchants.
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GroupM-Xaxis-Programmatic-Really-Singapore-Proptech-Partnership
GroupM's Xaxis to work with SG proptech Really's 'eScreens'
Posted on April 20, 2021
by Teddy Cambosa
Through the partnership, Xaxis will utilize the DOOH elements of Really Singapore for greater ad visibility.
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Adaptis-Outsourcing-Tech-Dev-Teams-Thought-Leadership
Weighing the ‘yays’ and ‘nays’ of outsourcing tech dev talents
Posted on April 19, 2021
by MARKETECH APAC
To outsource new tech development teams isn't fairly new: many companies have relied on it from the past. The question is: is it worth the resources?
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