Category: Southeast Asia
The campaign builds on PREGO’s “Savour the Moments” brand platform and focuses on the role the brand plays as a complementary addition to meals during the Raya festivities.
![[Partnership] NAC x Changi 2026](https://marketech-apac.com/wp-content/uploads/2026/04/Partnership-NAC-x-Changi-2026.jpg)
Singapore – National Arts Council (NAC) and Changi Airport Group (CAG) have signed a three-year partnership to showcase Singapore’s arts and culture to international audiences through Changi Airport—one of the world’s busiest aviation hubs. The collaboration will see a series of curated art displays,...
In this edition of Agency Leadership Decoded, she shares how her philosophy has evolved—and what it takes to lead agencies through uncertainty while nurturing the next generation of talent.
Thailand – To promote the launch of its new “Cheese Overload Phenomenon”, KFC Thailand has staged a large-scale outdoor activation in Bangkok, deploying 91 tonnes of cheese in a citywide stunt. As part of the campaign, the brand installed oversized cheese container props that moved along the Chao...
Indonesia – Green SM, the electric ride-hailing and taxi platform, has rolled out a new version of its app in Indonesia, introducing AI-powered personalisation and a redesigned “Liquid Glass” interface as part of its push toward a unified platform experience across markets. The update introduces an AI-driven...
![[Campaign] AIA Earth Day](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-AIA-Earth-Day.jpg)
Singapore – AIA Singapore is betting that the cleanest answers to sustainability may not come from boardrooms or policy papers, but from children. The insurer has launched a four-part short film series that reframes environmental responsibility through the eyes of children aged six to twelve. The aim...
![[News] Vero x Madhat](https://marketech-apac.com/wp-content/uploads/2026/04/News-Vero-x-Madhat.jpg)
Singapore – Vero has taken a majority stake in Mad Hat Asia, tightening its grip on Southeast Asia’s fragmented communications market and sharpening its pitch to clients seeking both policy nous and cultural relevance. The deal brings together Vero’s regional network and strength in corporate, government...
![[News] CSO x 8traordinary](https://marketech-apac.com/wp-content/uploads/2026/04/News-CSO-x-8traordinary.jpg)
Singapore – City Serviced Offices is overhauling its brand identity, part of a broader attempt to reposition itself in a workspace market being reshaped by hybrid work and shifting tenant demands. The company has appointed 8traordinary as its branding and design partner, tasking the agency with delivering...
![[News] Publicis AI Hub SG](https://marketech-apac.com/wp-content/uploads/2026/04/News-Publicis-AI-Hub-SG.jpg)
Singapore – Publicis Groupe has opened an AI Development Hub in Singapore, betting the city-state can serve as a launchpad for marketing technology across Asia Pacific and beyond. Backed by the Singapore Economic Development Board, the hub will build proprietary tools spanning data, identity, media,...
Manila, Philippines – McCann Philippines has announced the promotion of Mitzie Lim-Nacianceno to Chief Executive Officer and Bambi Reyes to Chief Operating Officer, effective 1 May. The appointments were confirmed by McCann Philippines Chairman Raul Castro, who said the leadership transition reflects...
![[Partnership] Sanrio IP](https://marketech-apac.com/wp-content/uploads/2026/07/Partnership-Sanrio-IP.webp)