Category: Southeast Asia
Latest data from YouGov BrandIndex shows that Buzz scores for DBS, which measures whether consumers have heard more positive or negative things about a brand in the past two weeks, plunged 18 points after the recent outage, from 23.8 on October 14 to 5.8 by October 16.
Data from the study suggests that 60% of respondents said that they will be increasing their budgets for online shopping for the season, which also means that 90% will increase or maintain online shopping budgets when compared to 2022.
Multinational home furnishing retailer IKEA has named independent creative agency The Secret Little Agency as its new lead creative agency of record.
Global fast-food chain KFC has partnered with Havas Media and media company SGAG for its latest campaign that announces the return of a well-loved KFC menu.
The conference will be showcasing a keynote address which will be followed by a panel discussion. The conference will also feature fireside chats, a case study presentation, and networking gatherings–creating a valuable event for participants to acquire knowledge, collaborate, and share thoughts with...
Aimed at catching the hearts of sporty, adventurous youths and aspiring PUBG players, everyone can expect an immersive gaming experience packed with new and fresh ideas through this collaboration.
Global brand and customer experience agency VMLY&R Malaysia has introduced the fluffy influencer ‘Yunni’ as part of its new campaign for Telekom Malaysia’s (TM) game-changing Unifi offerings promotion.
Indonesian authorities arrest individual responsible for major live sports piracy operations locally
The arrest was made upon the prior complaint from the OTT streaming service Vidio, which stated that the individual–who operated the pirated sites PaseoTV and OkStream– were illegally streaming pirate content owned or licensed by Vidio, including the Premier League, Ligue Un and AFC.
Conceptualised alongside WPP’s Design Bridge and Partners, the new visual identity positions Geneo as a space that draws in a community of future-makers engaged with each other, at work and at play, a stage for human ingenuity.
Data from IDC’s report mainly suggests that SEA leads in digital economy growth at 15.8% for the next five years, unlocking significant commerce opportunities for SEA and outpacing the United States and Europe.
