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Category: Southeast Asia

Skyrocket Studios launches TechStack.ph to empower PH marketers,businesses
Skyrocket Studios launches TechStack.ph to empower PH marketers, businesses
Posted on October 18, 2023
by Teddy Cambosa
The launch of TechStack.ph is a result of Skyrocket Studios’ strategic partnerships with leading SaaS platforms in the dynamic marketing and e-commerce industry.
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DHL Supply Chain announces €350m investment in SEA to expand warehouse, workforce initiative
DHL Supply Chain announces €350m investment in SEA to expand warehouse, workforce initiative
Posted on October 18, 2023
by Teddy Cambosa
The regional investment is part of the company’s €1.35b strategic investment globally.
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Kellogg’s hands SEA creative mandate to Ogilvy Singapore
Posted on October 17, 2023
by Teddy Cambosa
The scope of work includes the creation of three films, featuring Granola, Coco Galaxy, and Coco Fills – each laddering up to a single idea to build the Kellogg’s master brand. Additionally, Ogilvy Singapore has crafted key visuals (KVs) for each product, with adaptations for digital billboards, bus...
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Untitled design (46)
GrabAds, Tomato Interactive form partnership to strengthen retail media network for Chinese brands in SEA
Posted on October 16, 2023
by Teddy Cambosa
This collaboration will enable Tomato Interactive's clients to use GrabAds' comprehensive retail media tools, allowing them to connect with valuable users across Southeast Asia through the Grab super app ecosystem. It also marks GrabAds' first collaboration with a global marketing agency in the Greater...
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Flash Coffee announces SG exit, closes all 11 local stores
Flash Coffee announces SG exit, closes all 11 local stores
Posted on October 16, 2023
by Teddy Cambosa
In a statement to MARKETECH APAC, a spokesperson for Flash Coffee said that the closure of its Singaporean presence was to focus more on its more promising markets.
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Etiqa invites Singaporeans to join ‘With You for the Ride’ experience with new 3D interactive installation
Posted on October 16, 2023
by Aliza Carmona
Etiqa Insurance has officially unveiled its first 3D interactive installation as part of its latest ‘With You for the Ride’ campaign that encourages Singaporeans to explore life's uncharted possibilities.
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Stellar Ace launches SG-wide phygital game, encourages islandwide fun for locals
Stellar Ace launches SG-wide phygital game, encourages islandwide fun for locals
Posted on October 16, 2023
by Teddy Cambosa
At its core, WINK Hunt is about bringing joy, interactivity, and a touch of fun and lifestyle to the daily commute, encouraging everyone to embark on an exciting journey as they ride the MRT. 
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Untitled design (45)
Warner Music Malaysia appoints Dinesh Ratnam as new managing director
Posted on October 16, 2023
by Teddy Cambosa
Ratnam, who is based in Kuala Lumpur, will be in charge of overseeing Warner Music's operations in Malaysia. He will oversee initiatives for strategic growth and work to improve the company's market presence.
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Jollibee transforms everyday moments into Christmas with latest holiday campaign
Jollibee transforms everyday moments into Christmas with latest holiday campaign
Posted on October 16, 2023
by Teddy Cambosa
Jollibee's campaign shows how it can transform everyday situations into Christmas, as unsuspecting individuals step into what appears to be a standard Christmas-themed photo booth, only to discover a surprise filled with joy.
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Untitled design (44)
Yahoo Advertising, Twilio announce partnership to minimise third-party cookie use for ad reach
Posted on October 13, 2023
by Teddy Cambosa
Segment users will be able to synchronise hashed, cookieless data with their real-time customer profiles because of strategic partnership with Yahoo Advertising and seamless integration with Yahoo ConnectID. This integration allows them to expand the scope and relevance of their campaigns.
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