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Category: Southeast Asia

WhatsApp Image 2023-11-07 at 11.35
Online travel recovery propels Malaysia’s digital economy to grow 7% and hit $23b in GMV: report
Posted on November 7, 2023
by Teddy Cambosa
According to the report, Malaysia has the fastest-growing transport and food delivery sector in SEA. The sector grew 16%, boosted by Malaysian commuters’ return to offline activities and the continued preference for food delivery. 
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Ridesharing company Gogoro gears up for its first experience centre in the PH  
Posted on November 7, 2023
by Azunta Gaviola
Makati City, Philippines– Gogoro Philippines has announced the official inauguration of its first retail space centre in the country, called the Gogoro Experience Center (GEC).  This initiative offers first-hand experience in the world of smart electric mobility, which embarks its operations today, November...
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Sandal producer VING’s new campaign parodies iconic Thai film’s ending scene
Posted on November 7, 2023
by Aliza Carmona
Sandal producer VING has tapped advertising agency GREYnJ UNITED Bangkok for its newest campaign, ‘THE RERUN: A Second Chance to Say Goodbye’, that reimagines the ending of an iconic film in Thailand.
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KFC Thailand’s campaign for Colonel’s birthday features an extravagant 2.4b baht giveaway
Posted on November 6, 2023
by Teddy Cambosa
The campaign sparked interest in every community in the pursuit of wealth. The "Billion Heirs" initiative, which promised an opulent 2.4 Billion Baht giveaway, including a Toyota Yaris Car 1.2 Sport and 8 million discount vouchers, ruled billboards, newspapers, television, and online platforms.
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PH creatives launch new independent agency Leron Leron Sinta to champion Pinoy grassroots creativity
Posted on November 6, 2023
by Teddy Cambosa
The agency’s name is rooted from a popular Filipino folk song of the same name, which tells the tale of a farmer who chose to find another tree to pick fruits after falling over on the first one.
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MARKETECH APAC completes “What’s NEXT” hybrid conference series with launch in Singapore, Philippines
Posted on November 3, 2023
by Teddy Cambosa
MARKETECH APAC officially completes the trilogy of its What’s NEXT 2023-24 Conference Series by bringing it to Singapore for the first time, as well as returning to the Philippines as well.
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MAS imposes six-month pause on DBS’ non-essential activities to restore services
MAS imposes six-month pause on DBS’ non-essential activities to restore services
Posted on November 3, 2023
by Teddy Cambosa
The imposed pause was the result of when MAS directed DBS to conduct a third-party independent review of the bank’s systems back in April this year. Through the review, they identified several shortcomings on the bank’s systems which included system resilience, incident management, change management,...
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FWD Insurance encourages Malaysians to celebrate life in latest brand campaign 
FWD Insurance encourages Malaysians to celebrate life in latest brand campaign 
Posted on November 3, 2023
by Teddy Cambosa
With its latest brand campaign, FWD Insurance aims to put a new spin on a traditional industry by offering innovative propositions and products that are easy-to-understand and supported by digital technology.
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Over half of Southeast Asian Singles Day new shoppers become return customers: report
Over half of Southeast Asian Singles Day new shoppers become return customers: report 
Posted on November 2, 2023
by Teddy Cambosa
Regionally, the report said that Singles Day emerged as the top shopping season with a 139% increase in sales while Black Friday saw a substantial 42% growth. New buyers surged by 335% on Singles' Day, emphasising the value of acquiring them.
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Over 80% of Singaporeans believe banks should be held accountable for scam losses
Posted on November 2, 2023
by Aliza Carmona
More than four in five, or 84%, of Singaporeans said banks and financial institutions are liable to scam losses to a great extent, data from YouGov showed.
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