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Category: Southeast Asia

MARKETECH-PHOTOS-_1_
SUTD rides the future with complex 3D robotic bus installation ads in Singapore
Posted on January 16, 2024
by Aliza Carmona
The Singapore University of Technology and Design (SUTD) has unveiled its newest ‘School for Innovators’ advertising campaign, which features a massive 3D installation advertisement in Singapore’s local bus service.
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Ogilvy Singapore announces promotion of Ishita Roy, Frederick Tong as joint heads of strategy
Posted on January 16, 2024
by Teddy Cambosa
Roy and Tong have been members of Ogilvy Singapore for the last ten years, and they have both contributed to the agency's expansion, improvement of its standing, and strengthening of client relationships. With a range of experiences and abilities, they are promoted to take the lead in their new positions...
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TBWA\Singapore appointed by Mandai Wildlife Group as new creative AOR
TBWA\Singapore appointed by Mandai Wildlife Group as new creative AOR
Posted on January 16, 2024
by Teddy Cambosa
With TBWA\Singapore acquiring Mandai’s business portfolio, the agency's responsibilities now extend across all facets of building a destination brand experience which will span the group’s multiple award-winning flagship zoological parks and other offerings in its pipeline.
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Hmall drives SEA expansion with latest Singapore branch launch
Hmall drives SEA expansion with latest Singapore branch launch
Posted on January 16, 2024
by Teddy Cambosa
This action not only establishes a pivotal presence in Singapore but also sets the stage for Hmall's plan to fully expand throughout the region using its powerful affiliate system.
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TSLA, Mandai Park Holdings to close seven-year creative chapter as brand calls new creative tender
TSLA, Mandai Park Holdings to close seven-year creative chapter as brand calls new creative tender
Posted on January 16, 2024
by Teddy Cambosa
Mandai appointed TSLA back then as its lead creative and branding agency globally following a heavily competitive pitch process.
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This campaign from Nando’s puts a twist on what ranting, raving is like with new menu addition
This campaign from Nando’s puts a twist on what ranting, raving is like with new menu addition
Posted on January 15, 2024
by Teddy Cambosa
The campaign, conceptualised alongside The Chariot Agency, features Malaysian actor and lifestyle influencer, Harris Annuar, screaming compliments to Nando’s TRX employees for serving him an intensely flavourful PERi-crackle with his ¼ Chicken with 2 Sides order. 
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National Arts Council, Land Transport Authority unveil 3-year collaboration to infuse art into public commutes
Posted on January 15, 2024
by Teddy Cambosa
They present a themed train and stations in honour of Singapore Art Week 2024, marking the beginning of their cooperation. Furthermore, both organisations actively participate in repurposing vacant areas beneath viaducts with locally created art. The ultimate purpose of these initiatives is to bring...
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Yoodo appoints The Clan as new lead creative, social, digital agency
Yoodo appoints The Clan as new lead creative, social, digital agency
Posted on January 15, 2024
by Teddy Cambosa
This appointment of The Clan extends is for a period of 12 months with an option to renew for the next 12 months, covering the spectrum of creative ideation, strategy, creative output, social media strategy, and content development. 
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Agency for Integrated Care’s newest campaign combats ageism, make positive impact on seniors
Posted on January 12, 2024
by Teddy Cambosa
Devoted to establishing a lively senior living community, AIC partners with The Secret Little Agency on "Break the Silver Ceiling." With a distinctive logo made of shards, the campaign encourages Singaporeans to rethink their views on life and ageing and confront ageing stereotypes.
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Bloomingdale wins PR mandate for Bel Group in SEA
Bloomingdale wins PR mandate for Bel Group in SEA
Posted on January 12, 2024
by Teddy Cambosa
Following a successful collaboration with the company in India, where Bloomingdale played a pivotal role in creating and elevating the brand image, the firm will now take charge of all public relations activities for Bel Group in Singapore, Indonesia, and Malaysia.
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