Category: Southeast Asia
Omnicom Media Group Singapore (OMG Singapore) has promoted Jourdan Tan to general manager of digital capabilities and transformation, tasking him with spearheading the company’s digital evolution and enhancing its SEO, programmatic, performance hub, and planning and supply capabilities.
Following a competitive pitch process, MBCS has been appointed as the digital and social agency of record (AOR) for isotonic sports drink 100PLUS in Malaysia.
Globe Fintech Innovations, Inc. (Mynt), the parent company of GCash, has announced new strategic investments from Ayala Corporation and Mitsubishi UFJ Financial Group (MUFG), elevating its valuation to $5 billion—more than double the $2 billion valuation from 2021.
‘The Dream Cube’ builds on the momentum of Singlife’s 2024 “Dream” campaign, launched on 1 July with a brand film starring Mediacorp artiste and Singlife brand ambassador Pierre Png.
Fans visiting the Pasar Seni MRT station will experience a complete takeover with banners featuring the houses and character images throughout. Structures were built to immerse fans in the world, with sculptures of dragon’s eggs and the sigil from House of the Dragon placed prominently in the main c...
Regional healthcare company Doctor Anywhere has teamed up with Zendesk to enhance its user support capabilities and scale its operations using Zendesk’s Suite.
A survey by HubSpot and Milieu Insight reveals that more than eight in ten (84%) Singaporean companies are leveraging digital marketing for their advertising needs, yet 50% struggle with accurately measuring their returns on investment.
Southeast Asia has solidified its position as the second-largest market for ad media buying in the mobile gaming industry, trailing only the United States (excluding China), according to a report by Mintegral.
In a statement, GIGIL said that they recognise the issues caused by their recent campaign, adding that even as all the necessary permits and clearances were secured, their approach had resonated differently and so the campaign was immediately discontinued.
Spritzer Malaysia has teamed up with FCB Shout, the creative arm of The Shout Group, to launch a new campaign, 'Air Love Cuti-Cuti,' that showcases local tourist attractions while promoting the wellness benefits of its natural mineral water.
