Category: Southeast Asia
FairPrice Group signs MoU with Thailand’s Central Food Retail Group for expanded Thai food offerings
FairPrice Group (FPG) has unveiled a strategic partnership with Central Food Retail Group (CFG), a Thailand-based food retailer and operator of the Tops supermarket chain, to enhance Singaporeans’ access to an expanded range of authentic Thai food products and culinary experiences.
Coming to Malaysia on 3 and 4 December 2024, at the Sheraton Petaling Jaya, MARKETECH APAC’s ‘What’s NEXT in Marketing: Malaysia 2024’ conference is set to equip marketers and brands with the tools and insights needed to future-proof their marketing strategies.
The new flagship store also represents a critical milestone in the brand’s expansion strategy, further solidifying its position in the Indonesian market and setting the stage for future growth.
The AI platform, done by Grey Malaysia, utilises the tradition of celebratory song to create a universal invitation to engage with the potential of AI, furthering TM's commitment to making technology accessible to all Malaysians.
Gearing up on talent, FCB SHOUT has welcomed Loong Sheng Mae as group business director, Caryl Tan as associate brand director and Chung Ru Zen as creative group head.
The number of brands involved in business-to-business (B2B) buying has risen to 62% since 2021, according to Dentsu’s 2024 ‘Superpowers Index,’ a study on global B2B buying behaviour. The study uses a single metric that encompasses overall brand experience in providing insights that guide brands in evaluating...
According to Flash Coffee, it has increased its revenue per store by over 50% since early 2024 and reached operational profitability thanks to its new menu. As of this writing, Flash Coffee operates 67 stores in Indonesia and is progressing with further expansion across the market.
Building on its successful run last year, MARKETECH APAC is bringing its comprehensive workshop back to Singapore on 8 October to help businesses discover and unlock the full potential of WhatsApp marketing.
As part of the launch, Amazon has also stated that it is planning to invest an estimated US$6.2b (approximately MYR 29.2b) in Malaysia through 2038, as well as support an average of more than 3,500 full-time equivalent jobs annually in Malaysia.
Lifebuoy, Unilever's iconic hygiene soap brand, has enlisted the expertise of creative agencies MullenLowe Singapore, MullenLowe Lintas India, and MullenLowe Lintas Indonesia for its 90th anniversary campaign, which honours Indonesia’s rich history and celebrates everyday heroes.
