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Category: South Asia

Redhill inks strategic partnerships with PR Wire, Aroca Consulting Group
Redhill inks strategic partnerships with PR Wire, Aroca Consulting Group
Posted on May 4, 2023
by Teddy Cambosa
Redhill's collaborations with PR Wire and ACG will enable the agency to strengthen its market presence and capabilities in Sri Lanka.
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DBS Bank spotlights its amplified benefits in new ‘One DBS’ brand campaign
DBS Bank India spotlights its amplified benefits in new ‘One DBS’ brand campaign
Posted on April 25, 2023
by Teddy Cambosa
DBS Bank India's brand film titled ‘Live More, Bank Less’ was made with Leo Burnett, who also led the film production and conceptualisation.
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Pitchfork Partners
Pitchfork Partners to aid companies’ recruitment efforts via specialised talent engagement practice
Posted on April 25, 2023
by Teddy Cambosa
Through the practice, Pitchfork Partners Strategic Consulting will offer consulting services to develop talent engagement, both internally and externally.
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Whisper campaign featured image
Whisper crafts a campaign to break the stereotypes about periods being ‘impure’
Posted on April 20, 2023
by Teddy Cambosa
A study reveals that 1 out of 5 girls in India drop out of school every year due to a lack of period education.
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Ariel India returns with gender equality campaign, strikes a chord with story on senior marriage
Ariel India returns with gender equality campaign, strikes a chord with story on senior marriage
Posted on April 20, 2023
by MARKETECH APAC
Ariel India does it again. The latest ad on its yearly campaign 'Share The load' focuses on the plight of couples that are growing in distance.
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Lee Jeans Featured Image
Lee Jeans launches flagship store in Bengaluru through #TheRealDenim campaign
Posted on April 19, 2023
by Teddy Cambosa
Lee Jeans' #TheRealDenim campaign is done in collaboration with integrated marketing solution provider CupShup.
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Flipkart’s new ad invites viewers to move on from old TVs into new ones
Flipkart’s new ad invites viewers to move on from old TVs into new ones
Posted on April 14, 2023
by Teddy Cambosa
With Shikhar Dhawan as the protagonist, the campaign aims to reach out to consumers who are considering upgrading their TV sets, as well as those gearing up to enjoy the cricketing season.
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Payment services RuPay had cricketer Dinesh Karthik juggling museum pieces in new ad 
Payment services RuPay had cricketer Dinesh Karthik juggling museum pieces in new ad 
Posted on April 3, 2023
by MARKETECH APAC
The ad, conceptualised by DDB Mudra Group, is a metaphorical hit on RuPay’s ‘game-changing’ product which allows users to access their RuPay credit cards through the UPI platform.
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WT India x Tata Astrum Featured Img
Wunderman Thompson India bags brand building mandate of retail brand Tata Astrum Super
Posted on March 31, 2023
by Teddy Cambosa
Earlier this year, Wunderman Thompson India also bagged the strategy and creative remit of Czech automobile brand ŠKODA.
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Exide’s campaign a colourful tribute to India’s journeys through various folk art styles and sounds
Exide’s campaign a colourful tribute to India’s journeys through various folk art styles and sounds
Posted on March 30, 2023
by Teddy Cambosa
Exide has launched a new campaign to pay tribute to the various journeys in one of the largest countries in the world.
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