Category: Platforms

#EmpoweredWoman2023: Winnie Tan on building the company she founded from scratch the second time around

#EmpoweredWomen2023: Winnie Tan on building the company she founded from scratch the second time around

Posted on June 27, 2023

by MARKETECH APAC

With endurance and resilience, Winnie directed her team to rebuild the products that were once removed from the digital travel media during the pandemic.

#EmpoweredWomen2023: Livia Wang on challenging the status quo of business management models through Access Brand Co.’s rapid corporate and brand strategy

Posted on June 27, 2023

by Teddy Cambosa

In response to the COVID downturn that was challenging for a consumer goods brand positioned, Livia launched campaigns for the company that focused tightly on wellness.

#EmpoweredWoman2023: Heily Hindrea on how her leadership has drastically changed ZALORA’s B2B capabilities

#EmpoweredWomen2023: Heily Hindrea on how her leadership has drastically changed ZALORA’s B2B capabilities

Posted on June 27, 2023

by Teddy Cambosa

Hindrea's contributions to developing Zalora’s B2B platform services have strengthened the company’s capabilities to deliver innovative breakthroughs in operations and logistics, to stay true to its ethos of making fashion accessible to all.

#EmpoweredWoman2023: How ZALORA’s May Chin merges wide startup experience with diverse creativity to lead company product growth

#EmpoweredWomen2023: How ZALORA’s May Chin merges wide startup experience with diverse creativity to lead company product growth

Posted on June 27, 2023

by Teddy Cambosa

With a wide array of experience across various startup companies in Southeast Asia, Chin’s expertise lies in product development from early-beta stages all the way to maturity.

Society Pass’ Gorilla Global launches mobile telco app aimed for SEA users

Society Pass’ Gorilla launches mobile telco app aimed for SEA users

Posted on June 22, 2023

by MARKETECH APAC

This product functions as a virtual SIM card integrated into the user's phone, removing the need for a physical SIM card. It will allow customers to manage numerous cellular providers on a single device, allowing for seamless travel as well as distinct personal and commercial subscriptions.

TikTok’s multi-million dollar investment aimed at boosting small businesses in Southeast Asia

Posted on June 16, 2023

by MARKETECH APAC

A total of US$12.2m will be used to deliver cash grants, digital skills training, and advertising credits for SMBs, including micro businesses in rural and suburban areas.

IAS expands TikTok partnership for brand safety measurement

Posted on June 15, 2023

by Teddy Cambosa

IAS’s comprehensive coverage reflects the ever-growing popularity of TikTok worldwide and the demand from marketers to have the most actionable data to deliver the biggest return on their advertising spend.

LinkedIn pilots new B2B marketing solutions to help measure brand marketing effectiveness

Posted on June 14, 2023

by Teddy Cambosa

The new B2B marketing tools from LinkedIn range from AI-powered tools to help streamline work processes, to ad-related tools for marketers.

YouTrip unveils refreshed look to signature card, app interface

Posted on June 13, 2023

by Teddy Cambosa

Under ‘YouTrip 2.0’, users will now receive a complimentary virtual card immediately upon application’s approval. This allows new users to enjoy rates for all online payments without having to wait for the arrival of their physical card.

APAC leads the world in most number of esports followers: YouGov

Posted on June 8, 2023

by Teddy Cambosa

The data also shows that China and the Philippines lead the region in most number of esports followers, accounting for 20% each of the total followers in APAC.