Category: Platforms
IAS’s comprehensive coverage reflects the ever-growing popularity of TikTok worldwide and the demand from marketers to have the most actionable data to deliver the biggest return on their advertising spend.
The new B2B marketing tools from LinkedIn range from AI-powered tools to help streamline work processes, to ad-related tools for marketers.
Under ‘YouTrip 2.0’, users will now receive a complimentary virtual card immediately upon application’s approval. This allows new users to enjoy rates for all online payments without having to wait for the arrival of their physical card.
The data also shows that China and the Philippines lead the region in most number of esports followers, accounting for 20% each of the total followers in APAC.
‘#HairDNA’ will also help P&G foster a closer relationship with its consumers through personalising the experience and increasing the segment of one-to-one interaction, all while driving higher penetration for its premium beauty segment.
Said experience is part of STB’s efforts to reach new audiences in innovative ways, and allows users to experience Singapore as they accomplish various tasks in a virtual world.
Said chatbot, a first of its kind in Southeast Asia, can intelligently respond to users' questions and acts as personal shopper, providing personalised suggestions and product recommendations to help users optimise their shopping experience.
According to the company, the closure was brought by financial losses it had experienced since 2020.
The campaign was first launched in June 2022, which has then gained support from various stakeholders, including commercial partners, the academe, and lawmakers.
The GrabAds SEA Mother’s Day Insights Report 2023 gives brands and consumers a picture of how Grab empowers users to create special Mother’s Day celebrations.
