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Category: Platforms

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PepsiCo, EA Sports team up to deliver entertainment experiences for football fans
Posted on July 14, 2023
by Teddy Cambosa
This collaboration enables them to work together to offer happy gaming experiences for modern football fans, while also confirming PepsiCo's commitment to engaging fan experiences that include football, music, and gaming.
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HOB
Storytelling platform Humans of Bombay ventures into talk show category
Posted on July 14, 2023
by Teddy Cambosa
Said show aims to provide viewers with an unfiltered glimpse into intriguing concepts and the powerful real-life stories of ordinary people from all walks of life across the country.
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impact.com launches unified influencer marketing platform
impact.com launches unified influencer marketing platform
Posted on July 13, 2023
by Teddy Cambosa
Said platform brings creators and brands together in a single platform to discover new partnerships, contract, manage, pay and optimise those partnerships based on comprehensive performance insights.
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Lamborghini ventures into podcast scene, to feature stories and insights in the automotive world
Lamborghini ventures into podcast scene, to feature stories and insights in the automotive world
Posted on July 12, 2023
by Teddy Cambosa
Luxury and supercar brand Lamborghini joins the podcast world with their latest release, ‘Beyond: A Lamborghini Podcast’.
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BeLive Technology announces partnership with Japanese entertainment platform mysta
BeLive Technology announces partnership with Japanese entertainment platform mysta
Posted on July 12, 2023
by Teddy Cambosa
The new solution, powered by BeLive Technology means users can stream interactive auditions at both a local and nationwide level, offering participants real-time engagement and feedback.
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Significant spike on Taylor Swift mentions evident from Aussie influencers, brands following ‘The Eras Tour’ announcement
Significant spike in Taylor Swift mentions evident from Aussie influencers, brands following ‘The Eras Tour’ announcement
Posted on July 6, 2023
by Teddy Cambosa
According to the data, there were 182 social media posts with mentions of the Anti-Hero on Instagram that were shared by a total of 133 influencers, reaching an audience of over 10.7 million people.
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Cignal TV launches sports-centric OTT streaming platform
Cignal TV launches sports-centric OTT streaming platform
Posted on June 30, 2023
by Teddy Cambosa
Through the new platform, users can watch sports live broadcasts including behind-the-scenes action, sports news and updates, interactive fan experiences, and other exclusive features.
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Warner Bros. Discovery rebrands kids’ TV channel Boomerang to Cartoonito in SEA
Warner Bros. Discovery rebrands kids’ TV channel Boomerang to Cartoonito in SEA
Posted on June 28, 2023
by Teddy Cambosa
As a full regional channel offering, Cartoonito will introduce a new generation to a diverse slate of original series and welcome them into the world of WBD’s iconic franchises.
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#EmpoweredWoman2023: Neha Bhasin on using the influence of fashion as a force for good
#EmpoweredWomen2023: Neha Bhasin on using the influence of fashion as a force for good
Posted on June 27, 2023
by MARKETECH APAC
Neha spearheaded the trailblazing ZALORAYA campaign, which didn’t only share excitement and nostalgic sentiment amongst consumers, but also served as an instrument to further move the needle in inclusivity.
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#EmpoweredWoman2023: Lisa Tan on innovating sales strategies in retail media
#EmpoweredWomen2023: Lisa Tan on innovating sales strategies in retail media
Posted on June 27, 2023
by MARKETECH APAC
Lisa is a forward-looking sales leader where she’s able to introduce innovative ideas in order to boost the advertising arm’s sales processes and efforts.
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