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Category: Marketing

LG SIGNATURE Olivia Palermo
LG SIGNATURE taps global style icon Olivia Palermo for digital campaign
Posted on September 15, 2020
by MARKETECH APAC
As LG SIGNATURE targets to reach millennials, the brand gets style icon Olivia Palermo onboard who’s built a substantive following among the youth.
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Dominic Powers
Dentsu Aegis Network names new head of business growth, solutions for APAC
Posted on September 14, 2020
by MARKETECH APAC
Dominic Powers was former CEO of Singapore-based ad tech company CtrlShift.
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Marketech Mondays
#MARKETECHMondays: Norman Agatep, President and Managing Director of Grupo Agatep in the Philippines
Posted on September 14, 2020
by MARKETECH APAC
The calling to marketing communications has always been in his roots having a PR figure as a father, but through the years, he's become every bit a man of his own, now the chief of agency Grupo Agatep, and president to the Public Relations Society of the Philippines.
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Social media tools
For marketers: 7 reasons why you should leverage social marketing tools
Posted on September 11, 2020
by MARKETECH APAC
In today's rich digital environment, it is a sin as a marketer not to exploit analytical tools that are already freely available, to power up one's brand.
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DHL
DHL eCommerce Solutions expands Sydney headquarters to meet growing shipping demands
Posted on September 10, 2020
by MARKETECH APAC
From Rosebery HQ, the eCommerce logistics company moves to a bigger Matraville location in Sydney to keep up with growing shipping demands amid the pandemic.
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AIA Singapore
AIA Singapore releases complimentary insurance that lets you nominate essential workers as beneficiary via social media
Posted on September 10, 2020
by MARKETECH APAC
AIA Singapore pays tribute to workers, announces free insurance where nomination will run through social media.
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OMD Singapore
OMD Singapore goes to home-grown managing director Chloe Neo for COO appointment
Posted on September 8, 2020
by MARKETECH APAC
Omnicom Media Group-owned media agency OMD Singapore trusts its roots, promotes its own MD as newest COO.
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Malaysia Digital Association
Malaysia Digital Association unveils the marketing execs to lead org anew
Posted on September 8, 2020
by MARKETECH APAC
Malaysia's digital advertising organization has revealed its newly-appointed chairmen.
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UNRULY
International video ad platform Unruly appoints new CEO for ANZ
Posted on September 4, 2020
by MARKETECH APAC
David Haddad had previously come from a similar CEO position for media agency IPG Mediabrands. With his new role at Unruly, he is expected to drive the video ad platform's cross-channel screens.
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ASCI
Advertising watchdog in India to expand monitoring to digital platforms for misleading claims
Posted on September 4, 2020
by MARKETECH APAC
Misleading ads in India's digital space is now up for official monitoring as the country's Advertising Standards Council extends regulation to digital ads.
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