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Category: Marketing

SuperM-Prudential-Marketing-Campaign
Prudential Asia taps K-pop group SuperM in new marketing campaign
Posted on January 4, 2021
by Teddy Cambosa
Korean supergroup SuperM is the last partner of Prudential Asia in its latest marketing campaign to raise healthy lifestyle awareness across Asia.
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Prerna Mehrotra Dentsu APAC Media
Prerna Mehrotra takes helm of 'Media' at Dentsu APAC
Posted on January 4, 2021
by MARKETECH APAC
She takes the new role alongside being managing director of the network's Media Group at Singapore.
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White-Castle-Calendar
PH whiskey brand White Castle unveils first-ever male calendar model
Posted on December 31, 2020
by Teddy Cambosa
Whiskey brand White Castle has tapped local online creator Ninong Ry as 2021's calendar model, the first male to be featured.
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MARKETECH APAC TOP 5 DECEMBER
Top 5 stories this December: brave marketing stunt from SG-based dog food brand clinches top spot
Posted on December 31, 2020
by MARKETECH APAC
Our last list for the year is in! Can you guess which APAC marketing stories claimed the top spots?
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Globe Adspark
Globe-owned digital marketing agency extends ad inventory on top PH digital wallet GCash
Posted on December 30, 2020
by MARKETECH APAC
AdSpark extends its ad inventory within another Globe-owned digital wallet GCash.
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IPC-Shopping-Live-New-Year-Eve
MY’s IPC Shopping Centre ropes in 100 brands for 12-hr shoppable live stream on NYE
Posted on December 30, 2020
by Teddy Cambosa
IPC Shopping Center is hosting a New Year's Eve countdown live shopping event, hosting over a hundred brands with exclusive deals and promos.
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Digital growth 2020
Malaysian digital growth in 2020: exponential online traffic means exponential opportunities
Posted on December 29, 2020
by MARKETECH APAC
You know for a fact the pandemic is a turning point for digital marketers, but here, we become more specific and share the ten ways it has surged digital growth.
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Smart-RESEt-2021
PH telco Smart to welcome 2021 with star-studded year-ender concert
Posted on December 29, 2020
by Teddy Cambosa
'RESET 2021' is the latest offering from Smart as a year-ender through OPM performances.
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Globe BLACKPINK Reinvent your world 1
BLACKPINK’s first spot with Globe is straight out of girl group’s playbook
Posted on December 29, 2020
by MARKETECH APAC
After almost a month of the reveal of its partnership, the PH telco has unveiled the first ever campaign with BLACKPINK.
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TikTok New Year Features Guidelines
TikTok ushers in the new year with new, 'inclusive' features, guidelines
Posted on December 28, 2020
by MARKETECH APAC
As the new year approaches, TikTok has announced updated guidelines and features for a safer and more inclusive community.
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