Category: Marketing
Bangkok, Thailand – SBCX’s digital lending platform FINNIX has partnered with influencer marketing company Tellscore to launch “The Creator Lab,” a programme designed to equip aspiring content creators with practical skills across the content production value chain. The initiative brought together selected...
Singapore – The Singapore Tourism Board and Ant International have renewed a multi-year strategic partnership to accelerate tourism growth through digital innovation and seamless visitor experiences powered by Alipay+. Announced in Singapore on 25 February 2026, the agreement builds on a collaboration...
Singapore – The Asian Civilisations Museum has opened Garden of Senses: A Tea Reverie, a multi‑sensory exhibition that explores the cultural, social, and artistic significance of tea across Asia. Running from 28 January to 7 June 2026, the show was developed in partnership with international tea...
Bangkok, Thailand – Thailand’s Provincial Electricity Authority (PEA) has launched a new integrated campaign, “Quick Click. Life Slick.”, in collaboration with Hakuhodo Bangkok, to support the rollout of five new services under its Sabuy Service digital platform. Fronted by Thai singer Joey Phuwasit,...
Singapore – foodpanda has launched ‘Make Life Delicious,’ a new regional brand campaign aimed at repositioning the delivery platform as an everyday lifestyle partner across Asia Pacific. Unveiled on 25 February in Singapore, the campaign highlights the company’s focus on convenience, variety, and value,...
Osaka, Japan – Klook and the Osaka Convention & Tourism Bureau (OCTB) have signed a memorandum of understanding (MoU) to promote inbound tourism and drive socio-economic development across Osaka Prefecture. Under the MoU, the two parties will collaborate on content development and online promotions,...
New Zealand – Restaurant Brands Ltd has appointed Bastion Aotearoa as the creative advertising agency for KFC New Zealand, as the quick-service restaurant brand prepares for a significant year of marketing activity. The appointment will see Bastion Aotearoa lead creative strategy and campaign development,...
Singapore – Canva has acquired MangoAI and Cavalry, expanding its artificial intelligence capabilities and professional creative tools as it moves to become a comprehensive visual communications platform for marketers, teams, and designers. The acquisitions strengthen Canva’s position across both intelligent...
Hong Kong – After a year of AI-generated content flooding digital spaces, audiences are developing a sharper radar for what’s synthetic and what’s real, pushing back against automation in favour of “Proof of Human”, according to a new report by Backslash, the cultural intelligence unit serving...
The campaign, titled “Kebaikan Digemari Rakyat Malaysia (Goodness That Malaysians Love),” positions Lactel’s yogurt and yogurt drinks as part of festive tables and everyday moments during the back-to-back celebrations.
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