Category: Marketing
Singapore – TBWA\Singapore has launched an Innovation Lab in Singapore, establishing the first Centre of Excellence in its Asia-Pacific network with support from the Singapore Economic Development Board to accelerate AI-led brand innovation. The Lab is intended to help companies develop scalable brand...
Done alongside Handl Media and Yellow Door Studio, the campaign features a unifying story that celebrates and gives back to fans, teams, and partners.
Indonesia – Canva has kicked off its first-ever Ramadan campaign in Indonesia, turning the curtains of more than 20 Jakarta warungs (local neighbourhood cafés and small eateries) into colourful, witty canvases that showcase the ease and joy of designing with Canva. During Ramadan, warungs and wartegs...
Japan – Publicis Groupe Asia-Pacific has established a new Japan–South Korea (JSK) sub-region, consolidating its Japan and South Korea operations under a unified leadership and operating model to strengthen cross-market integration and client delivery. Under the new structure, Gareth Mulryan, CEO of...
Manila, Philippines – British retailer Marks & Spencer, operated in the Philippines by Rustan Marketing Specialists Inc., has announced it will close all its stores in the country on 2 May 2026. As confirmed by STORES SPECIALISTS, INC., a wholly owned subsidiary of SSI Group Inc., in a BusinessWorld...
Over the past year, the company said it has undergone a transformation under independent ownership, with increased investments in talent, technology and partnerships.
Australia – Appliance maker Westinghouse Electric Corporation is targeting younger consumers with a social-first campaign designed to reposition fridges as markers of identity rather than purely functional household items. Developed with Connecting Plots Group, the campaign builds on the brand’s “Happy...
According to the company, Marketing SideKick includes governance features focused on security and compliance, alongside human oversight embedded into workflows, positioning it for enterprise use.
Cheap no longer cuts it. Loud doesn’t mean meaningful. And human experience is everything. As Lunar New Year 2026 has shown, the way people in Hong Kong are shopping, gifting, and gathering is changing. Where hefty price tags and flashy gifts once dominated, tradition ruled and status mattered, behaviour...
Bangkok, Thailand – Nestlé (Thai) Ltd. has partnered with major retail chains to roll out a nationwide consumer campaign that aims to align consumer values with sustainability and nutrition practices. Titled “Nestlé GOODx3,” the initiative highlights products positioned as “Good for Wallet, Good for...
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