Category: Marketing
'Cathay', the new airline's travel lifestyle brand, combines the services of Cathay's loyalty programs and flight miles program.
On our first-ever 'The Inner State' feature series, we've talked to four industry leaders on their thoughts and insights on the rise of K-pop brand ambassadors.
Mana Partners has tapped Matthew Zatto to be its new chief commercial officer, as part of its Southeast Asia expansion.
The agency will build on Cricket foundation's awareness as it looks to onboard more partners in its ecosystem.
IPG has tapped Mish Fletcher to be its first-ever chief growth officer for the APAC region, to help drive growth for its clients.
Krishna Mani, formerly of Ogilvy and dentsu, is the new chief creative officer at BBDO Delhi.
Global marketing agency Green Park Content has tapped industry veteran William Goodenough to be its new chairman.
ASUS had already signed Thrive PR as its agency of record in ANZ since 2017, demonstrating the agency's consistent work with tech companies.
Restaurant chain Pizza Hut in Malaysia has tapped IPG Mediabrands' Ensemble Worldwide to be its new creative agency of record.
The recently launched Muslim Lab aims to unearth accurate insights on the needs and behaviors of Muslim consumers.
