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Category: Marketing

SIA campaign
Singapore Airlines launches new global campaign, reignites excitement of ‘flying again’
Posted on October 25, 2021
by Kathleen Murata
Singapore Airlines' new campaign aims to capture the ‘freedom’ and ‘weightlessness’ of being able to finally travel again.
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UNDP WT
UNDP appoints Wunderman Thompson Australia as lead digital experience agency
Posted on October 25, 2021
by Kathleen Murata
The new advocacy campaign by UNDP and Wunderman Thompson is also in partnership with Activista and Mindpool.
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tbwa sydney kat alvarez jarratt
TBWA\Sydney names Katrina Alvarez-Jarratt as new ECD
Posted on October 25, 2021
by Kathleen Murata
Following the elevation of Kat Alvarez-Jarratt, TBWA\Sydney has appointed two creative directors, Bec Johnson-Pond and James Sexton.
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Department-Of-Tourism-Halal-Food-Experience
PH’s tourism dept. launches campaign encouraging halal dining discoveries
Posted on October 25, 2021
by Teddy Cambosa
The new halal food experience from DOT Philippines comes in response with the eventual resumption of tourism back in the country.
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APAC roundtable gathers region’s marketing leaders to discuss current state of consumer acquisition & retention amid pandemic
APAC roundtable gathers region’s marketing leaders, discuss current state of consumer acquisition & retention amid pandemic
Posted on October 22, 2021
by MARKETECH APAC
Last September 21, MARKETECH APAC gathered marketing leaders from all over the region to talk about how the changes in the pandemic affected brands' consumer acquisition & retention strategies.
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CM Group and Cheetah Digital
CM Group merges with Cheetah Digital to further enhance customer-centric marketing solutions
Posted on October 22, 2021
by Kathleen Murata
The merger aims to expand and enhance both CM Group and Cheetah Digital’s marketing capabilities to meet the needs of customers.
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Sydney-Symphony-Orchestra-Apparent-Media-Agency
Sydney Symphony Orchestra appoints Apparent as media agency of record
Posted on October 22, 2021
by Teddy Cambosa
Apparent's appointment by the Sydney Symphony Orchestra comes after the orchestra comes back in performance this new season.
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Streamotion x The Hallway
Streamotion extends remit with The Hallway to manage new streaming service, ‘Flash’
Posted on October 22, 2021
by Kathleen Murata
Independent full-service agency The Hallway has created the name and brand identity for Foxtel’s Group’s news streaming service, Flash.
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Ogilvy-Malaysia-Adrian-Miller-Chief-Creative (1)
Adrian Miller appointed as chief creative of Ogilvy MY
Posted on October 22, 2021
by Teddy Cambosa
Adrian Miller has been the former chief creative as well of Ogilvy Indonesia, and now serving the same position at Malaysia.
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foodpanda-Rebel-Foods-Virtual-Brands-Partnership-Asia
foodpanda, Rebel Foods launch multi-market, virtual brands partnership
Posted on October 22, 2021
by Teddy Cambosa
The partnership between foodpanda and Rebel Foods entails launching 10 virtual brands across 2,000 outlets within Asia
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