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Category: Marketing

Finder-Black-Friday-Sale-Survey-Singapore
SG adults will shop during Black Friday sales—only if the price is right
Posted on October 20, 2021
by Teddy Cambosa
Finder also notes that the younger generation are the most likely to shop during sale drops, regardless of the slashed discounts.
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theAsianparent
theAsianparent marks Project Sidekicks’ first year anniversary with webinar series on pregnancy health
Posted on October 20, 2021
by Kathleen Murata
The webinar series tackles various topics such as pregnancy health habits, post-pregnancy recovery, and coping with pregnancy loss.
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MASH-Asia-Hub-New-Mandate
AU-based agency MASH launches new Asia hub, wins new work mandates
Posted on October 20, 2021
by Teddy Cambosa
As part of the MASH Asia Hub, the agency has also won the mandates of Breitling and IRONMAN Asia.
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Blazing Sapphire Main Event Visual
COMCO SEA expands to Middle East & Africa
Posted on October 20, 2021
by Kathleen Murata
The launch of COMCO MEA aims to bring COMCO’s brand of meaningful storytelling to the United Arab Emirates and the rest of the MEA region.
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Alida-Customer-Experience-Global-Study
Consumers reveal CX having less impact on purchasing decisions
Posted on October 20, 2021
by Teddy Cambosa
Alida notes in their latest CX report that brands need to improve more on their strategies that speaks best to their customers' needs.
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Jeep-India-Mission-One-Earth-CSR-Initiative (1)
Jeep India’s flagship CSR initiative aims to relay message of ‘enjoy adventures responsibly’
Posted on October 19, 2021
by Teddy Cambosa
The 'Mission One Earth' will soon roll out across various franchises and distribution of centers of Jeep India.
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CapitaLand_Shopee_Singapore
CapitaLand, Shopee mounts second edition of online-to-offline campaign for 11.11
Posted on October 19, 2021
by MARKETECH APAC
Following the first tie-up between the two from 2020's 11.11 campaign, both will continue the omnichannel drive which had gamification as a key aspect.
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Decathlon-OMD-China-Media-Agency (1)
Decathlon appoints OMD China as media agency in China
Posted on October 19, 2021
by Teddy Cambosa
OMD China said it was able to clinch Decathlon's account by displaying a strategic approach to deliver business results through digital and data-led expertise. 
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Untitled design (15)
dentsu APAC, TikTok inks tie-up to help brands win on the short-video platform
Posted on October 19, 2021
by MARKETECH APAC
Through a program, dentsu and TikTok will be testing several performance and commerce hypotheses on the platform.
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Bastion James Bartold
Bastion Experience names James Bartold to take newly created role of group director for brand partnerships
Posted on October 19, 2021
by Kathleen Murata
The appointment follows the renewed focus from Bastion’s clients on brand partnerships as part of their marketing strategy.
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