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Category: Marketing

Brighte_Still_Sun_Campaign
Fintech Brighte brings ‘the sun’ home in first consumer campaign
Posted on December 2, 2021
by Kathleen Murata
The campaign by Brighte, alongside Paper Moose, explores the energy, excitement, and benefits of getting solar for your home.
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Alex-Hesz-Global-Chief-Strategy-Officer-Dentsu
Alex Hesz named dentsu International’s new global chief strategy officer
Posted on December 1, 2021
by Teddy Cambosa
Through his new role at dentsu International, Alex Hesz will help shape and define the strategy, priorities, and long-term direction of the company.
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What’s NEXT: How can platform businesses supercharge their loyalty programs in 2022
Posted on December 1, 2021
by MARKETECH APAC
MARKETECH APAC's What's NEXT series aims to look into the future trends in marketing this coming 2022. First on the series: Consumer loyalty in platform businesses.
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kantar study ad spend 1
E-commerce industry in PH to plug in biggest ad spend for Q3
Posted on December 1, 2021
by Kathleen Murata
Kantar’s current Digital Advertising Intelligence was conducted during the period of July to September 2021.
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Netflix-India-Red-Notice-Campaign
Netflix India’s campaign for ‘Red Notice’ invited fans to become ‘shoplifters’
Posted on December 1, 2021
by Teddy Cambosa
The campaign by Netflix India reflects the action-packed sequences in 'Red Notice', only need to be emulated by fans to actually succeed in the 'heist'.
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Ogilvy Consulting sustainability practice 1
Ogilvy Consulting launches new sustainability practice in Asia
Posted on December 1, 2021
by Kathleen Murata
The new sustainability practice aims to help brands shape sustainability priorities and solutions in the region.
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MARKETECH APAC’s Top 5 Stories for November: A Disney veteran joins local Filipino live streaming platform
MARKETECH APAC’s Top 5 Stories for November: A Disney veteran joins local Filipino live streaming platform
Posted on December 1, 2021
by MARKETECH APAC
This month, we saw a homegrown live streaming platform in PH nabbing a veteran from none other than content and media giant, Disney. Take a look at the other stories that topped this month's charts.
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Australian-Ethical-New-Audio-Logo
LISTEN: This audio logo from Australian Ethical takes inspiration from whale songs
Posted on November 30, 2021
by Teddy Cambosa
The audio logo, created by SCA, takes inspiration from whale sounds as a reminder from Australian Ethical to invest ethically for the future of the environment.
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CapitaLand-POP-MART-Rae-Virtual-Influencer-Campaign
Virtual influencer Rae breaks fourth wall as part of CapitaLand, POP MART celebration
Posted on November 30, 2021
by Teddy Cambosa
Through Capitaland's campaign, participants can enjoy a game of hide-and-seek alongside Rae and stand a chance to win a limited edition SPACE MOLLY Christmas figure.
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PGF SmartHonestAdvice Campaign
PropertyGuru Finance spreads life advice to public via ‘informative’ fleet of vans
Posted on November 30, 2021
by Kathleen Murata
The movement includes a fleet of vans featuring candid life advice, which was seen across 50 island-wide locations in Singapore.
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