Category: Marketing
There is life after the death of the cookie, and the solution boils down to genuinely giving value to customers in order to kickstart data exchange.
The partnership will see TransitLink adopting WINK+ app as a customer loyalty platform for the redemption of rewards.
Yeo Wee Lee brings in to Wunderman Thompson over three decades of experience in tech-related fields.
‘Twinterview’ presents a diverse range of renowned TV and OTT celebrities providing amusing responses to some hot questions.
This CNY-themed campaign from Carousell Hong Kong utilizes CNY traditions and beliefs to encourage decluttering.
Former Olay executive Hyoeun Kim will leverage her brand-building expertise in her new role at LG Electronics Marketing Center.
Harrison Boys will ensure that their product development roadmap is aligned with Mediabrands future facing standards strategy.
Nnenna Ilomechina brings in to dentsu International over 20 years of market-leading digital and transformation experience.
The HK-based company aims to mirror its position as a pioneer blockchain solution provider through the rebranding.
The latest campaign by Tasva and Taproot Dentsu challenges the social code of conduct prescribed for Indian grooms at weddings.
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